Goodbye Lead Gen, Hello Online Car Sales

So are you saying with your platform I wouldn't have to physically sign anything? 

I sent your question over to Jim Dykstra, the founder of vinadvisor. This is what he had to say:

Chris,

Great question. Once you negotiate a final price electronically, you set a delivery appointment at either the dealership, your office or home. Paper work is printed, car is detailed and ready for delivery. You take a quick test drive, then sign and drive. Our members average 40 to 55 minutes total in the dealership for delivery.

I hope this helps.

Jim  

This certainly is a solution to the declining quality of lead generation

Thanks Ian. 

Basically we still arent really selling cars online.

Why would you want to sell a car online?  Lower profit, lower csi, no customer relationship.  What every happened to selling an appointment?

That's a good point, Scott. There's plenty of dealers that are thriving with the current systems. There's also a lot of data indicating that that's the exception, not the norm. The majority of dealerships have very, very bad employee churn, even worse customer loyalty, and are struggling to stay competitive. The majority of car buyers expect the process to be a hassle.

For the dealerships that are currently thriving, I agree: ain't broke, don't fix it.

For those who aren't: They clearly need some updates.

That's a good point, Scott. There's plenty of dealers that are thriving with the current systems. There's also a lot of data indicating that that's the exception, not the norm. The majority of dealerships have very, very bad employee churn, even worse customer loyalty, and are struggling to stay competitive. The majority of car buyers expect the process to be a hassle.

For the dealerships that are currently thriving, I agree: ain't broke, don't fix it.

For those who aren't: They clearly need some updates.