Wards Auto published an article about how car dealers can meet millennials.
With 80% of car buyers using some form of digital technology to research their options before entering a car dealership, auto dealers face an extremely competitive market.
To top it off, they?re tasked with a new challenge: selling to the millennial buyer. According to research done on Millennials, this generation is a lucrative target predicted to spend $138 billion on light vehicles this year.
Grandpa and his 25 year old grandson both invest online with ETRADE but neither can buy a car online. Less than .5% of the US’s 53m new and used cars sales will be sold online in 2016 yet 85% of consumers expect to negotiate and buy cars online. Goodbye lead gen, hello online cars sales. The definition of selling is still to find a need and fill it. Will your dealership choose the right time to start? Borders didn’t fail from a lack of industry knowledge but because they waited too long to start selling online.
Dealers who recognize this inflection point and invest in selling online will be rewarded with sustainable market share and profits that will transform their dealerships.
originally published on http://vinadvisor.net