Where They Should Intersect

Jalopnik had an excellent comment of the day (kudos to cleverusername):

Ewber. Where you can carry a gun, flirt with other occupants, and just generally make whatever bad decision you want. We may want to find a way to invent affordable disposable cars, though. Nobody wants to follow up your party.

Okay, this is obviously a joke, but ride sharing isn’t—usually.

Now, it’s not that dealerships aren’t utilizing technology per se; dealership online marketing is truly as advanced as online marketing gets?it’s just that it could be better spent elsewhere. There’s hundreds of man-hours and substantial dollar figures invested in drawing web traffic, qualifying the leads, following up, etc., but when that customer is finally on the sales floor there’s a big step back to the Stone Age. Instead of that, why not take those leads to a page where they can lease a car online, buy a new car online, or chat if they have questions?

originally published on vinadvisor.net, http://vinadvisor.net/blog/705-ride-sharing-relates-to-buying-a-car-online