BF Inc.
The Evolution of Car Buying
Car Shopping
Jim Dykstra: The evolution of car buying. From horse trading to the self-driving car. The most important thing to understand about a horse trader is, horse traders didn’t price horses, they priced people. “How much can I get from this gal? How much from that guy?” Not surprising, that that led to more than a few disagreements. Then in 1908, Henry Ford begins mass producing the Model T. The dealership’s born. But as we move from horses to cars, dealers continue the tradition of pricing people rather than products. It’s still buyer beware when it comes to buying a car.
Car Buying Online
Technology has dramatically simplified our most complex task. It’s made it easy for anybody to buy and sell stock online at E-Trade, to prepare and file your taxes with TurboTax, buy a ticket to a concert tonight with StubHub, or book a trip around the world. But when it comes to shopping for a car online, every click seems to lead you to the dealership. Why do you have to sit in a dealership for three hours while people run in and out and throw numbers at ‘cha, asking you to buy a car? Why is it that car buying has become the land that time forgot? Look, Eli Musk made battery-powered cars cool and sexy, his next project is put a man on Mars. Some people say he’s from there, so hashtag, going home. But the real question here is, why is it still so hard to buy a car?
My name’s Jim Dykstra the Founder and CEO of vinadvisor and it’s our mission to transform the purchase experience. To make it easy for you to buy any vehicle from any dealer on any device. We put the essential market data and easy to use tools into your hands so you can confidently buy a car online. Assured you’re getting a fair price on your next car, and your trade, and fair treatment and financing because we only work for you. Vinadvisor does not charge dealer fees of any kind. Vinadvisor has dramatically simplified the purchase experience. We put the essential information into your hands in the form of a vehicle shopping cart so you can easily compare new or used cars, confirm incentive eligibility, trade value, and even shop by monthly payment. It’s easy for the first time ever. Because nobody should have to sit in a dealership for three, four hours to buy a car. Look at your vehicle shopping cart when you’re ready, click to buy, choose a local dealer. You’ll negotiate online and once you and the dealer agree to a price, set an appointment to sign and drive. When you get to the dealership, the car’s ready to go. The paperwork’s ready to go. In and out in less than an hour. You don’t have to buy a car the way your grandparents did. Because at vinadvisor, it’s your turn to drive. Visit us at http://www.vinadvisor.net.
originally published on http://vinadvisor.net; not written by me
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