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Pros: It's safe to say everyone seems to be in the SEM business and everyone claims to have the secret sauce. After trying several vendors including those recommended by the manufacturer, iFrog is by far the most dealer-focused and knowledgeable . I don't even want to call them a vendor as they're more of a partner to the dealer and they've given us great success in micro-targeting the best customers and getting us the best results for our ad spend.
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