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Jared Hamilton
From: Jared Hamilton
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Ilana Zur

Ilana Zur Head of Business Development

Exclusive Blog Posts

A Quick Tip to Increase Finance PVR

A Quick Tip to Increase Finance PVR

It's no secret that customers are wary of the Finance department.  Jason explains a simple tip that can help you build trust and set you up fo…

Where Will the Service Department Take Your Store in 2019?

Where Will the Service Department Take Your Store in 2019?

December is in full swing, hopefully off to a strong start. In the blink of an eye, it’s going to be New Year’s, and a blank slate will be …

How Important are Pay Plans?

How Important are Pay Plans?

Dave Druzynski, Chief People Officer at Auto/Mate presents the motivators employees are looking for in a career.  "They try to create pay pla…

Solving the Attribution Problem in Automotive

Solving the Attribution Problem in Automotive

Customer obsession and identity mapping will take advertising and attribution to the next level in the automotive industry. This was the key takeaway …

3 Ways to Increase your Commissions

3 Ways to Increase your Commissions

Car Salesmen have a tough job. They have to juggle demands, personalities and the clock, all the while attempting to engage customers in a way that ma…

5 Ways to Build Trust & Credibility Online

What happens when at least 70% of consumers are now turning to digital to get to know your dealership?  What happens when today’s consumers are making decisions about your dealership based on your website and not your showroom?

These trends are not trivial and your dealership is most likely being judged by its online presence.  Be proactive about this shift in the industry, as it will only help with sales.

Here are 5 things you can do digitally to gain trust and credibility on the web, and eventually get your dealership more online leads.

  1. Intelligent Engagement: Try and mimic the showroom engagement as much as possible- your savvy salesmen are not approaching every visitor the same way, and neither should your website. Chat boxes may work on some shoppers, while coupon offers may speak to others.  There are tons of way to capture leads by engaging your website visitors personally and relevantly.  Trust me, the technology is out there.
  2. Content: Keep an up-to-date blog.  Serious shoppers want to know what kind of dealership you are and what kinds of vehicles they are purchasing. Prove your authority and brand within the industry through an active blog.  Everyone is doing it nowadays.
  3. CRMCustomer Relationship Management.  As I mentioned, the auto industry is a relationship-heavy industry.  This is where you can track and manage all relationships.  Don’t let that slide just because it’s not face-to-face.  Actively check and update your CRM– check response time on internet leads, tags, and sales pipelines.   Make sure you’re using your CRM to its fullest and that your sales people are pushing all deals forward and leads to sales.
  4. SEO: Search Engine Optimization.  Investing in advertising so that people on the road will see your dealership’s name?  Do the same online. Optimizing your website through SEO will ensure that online shoppers will land on your website when looking up their next dream car.  Bring the qualified traffic to your site so you can engage them and turn them into awesome leads for your sales team.
  5. Do what you say you’ll do: Offering coupons online?  Writing good content online?  Make sure that whatever you offer or whatever you present will actually happen– if you’re offering a discount, send the coupon directly after capturing lead information, follow up quickly, and make sure your content is accurate. Shoppers want to buy their cars from credible dealerships, so use the internet to prove yourself.  There are so many ways to do so online, so jump on the opportunity before your competitors take over the space.

Building credbility online is the only way to win the industry in the digital age. Be proactive, and you'll stay ahead. 

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