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iMagicLab

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iMagicLab Blog Posts

Help! I've fallen and can’t get up!

Help! I've fallen and can’t get up!

If you want to get rich on the lot today just listen to a few “consultants” that consider themselves “gurus.” Like millions of Amer…

Vendor Ambiguity = Dealer #FAIL

Vendor Ambiguity = Dealer #FAIL

Technology is a collection of wonderful tools and processes that continue to develop and change at the speed of light. What worked last year in certain sit…

Ladies, Don’t Let It All Hang Out

Ladies, Don’t Let It All Hang Out

We, as a society, have become more and more entrenched in the social media frenzy- both in our professional and personal circles. I have had always made it…

Are All in One Solutions Good for Dealers?

Are All in One Solutions Good for Dealers?

Walmart has it down to a science. You can get your oil changed while you shop for an iPad and bananas. Kmart and Sears thought they had…

Simple Success | My Day (Infographic)

Simple Success | My Day (Infographic)

Facts: 75% of the day on the front end should be devoted to selling cars no matter what hat you wear.    If consistency is a requirement th…

The Internet has Destroyed the Car Business!!

The Internet has Destroyed the Car Business!!

The Internet destroyed the car business!” We’ve all heard it… From the best self-proclaimed “gurus” all the way down to…

Keep Turnover High in Your BDC!

Keep Turnover High in Your BDC!

Day in and day out your BDC department turnover ratio should be well over 150% if you’re trying to maximize ROI without increasing your monthly …

Store Metrics for Excellence in All Departments

Store Metrics for Excellence in All Departments

I’m sure the first question being asked is why anybody from a CRM company would bother writing anything that doesn’t have anything to do with C…

10 Things Your SEO Company Won't Tell You

10 Things Your SEO Company Won't Tell You

Search engine optimization is an ever changing proposition, but it will never die.  As long as there are ways for people to look for information on th…

How Do You Differentiate Your Store?

How Do You Differentiate Your Store?

Is your dealership the same as Down the Road Motors?  Do you do things just like they do?  You sell the same brand of cars, have about the same i…

How Will That Sell Cars?

How Will That Sell Cars?

We have analytics that tell us from where our website visitors come, heat maps to show what they did once they got there, retargeting to show them ads afte…

Search and Social = Crutches for Bad Planning

Search and Social = Crutches for Bad Planning

How many search engines have faded into obscurity or completely disappeared?  How many social networks have become Internet wastelands?  Recently…

7 Habits of Highly Successful CRM Users

7 Habits of Highly Successful CRM Users

If you have not read the masterpiece The Seven Habits of Highly Successful People by Steven Covey  you owe it to yourself to do so.  The princi…

The Right Process or The Right People? - The Million Dollar Question

The Right Process or The Right People? - The Million Dollar Question

Which came first the chicken or the egg would probably be a better title for this post.  The real question would be can the right people work inside o…

Three Biggest Mistakes CRM Users Make

Three Biggest Mistakes CRM Users Make

​Having traveled all over the country working with dealers on implementing CRM software I keep seeing the same mistakes over and over again.  In a…

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