Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
iMagicLab

iMagicLab

Exclusive Blog Posts

2017 Presidents Club Insights - Patrick McMullen

2017 Presidents Club Insights - Patrick McMullen

Listen to what Patrick McMullen from MAXDigital has to say about the future of automotive, what dealers can do today to prepare, and how DrivingSales Presi…

Five Tips for Selling Used or Certified Pre-Owned Vehicles

Five Tips for Selling Used or Certified Pre-Owned Vehicles

Selling used or certified pre-owned vehicles can be daunting task. With prices, laws, and competition varying across the country selling a pre-owned car fo…

What Motivates Your Employees to Perform?

What Motivates Your Employees to Perform?

Sorting through resumes, you find applicants who show potential. There are some with experience to walk on the job and set your service department abla…

How to Recruit the Best Talent for Your Dealership

How to Recruit the Best Talent for Your Dealership

Employee turnover can cost a dealership approximately $400,000 per year through lost sales, service offerings, new hire search, and training expenses even …

2017 Presidents Club Insights - Mark Brown

2017 Presidents Club Insights - Mark Brown

Hear from Mark Brown, sales director at Grappone Auto, about what he thinks is coming for the auto industry, how dealers can prepare, and how the DrivingSa…

7 Habits of Highly Successful CRM Users

If you have not read the masterpiece The Seven Habits of Highly Successful People by Steven Covey  you owe it to yourself to do so.  The principles that are uncovered in it can also be directly tied to effective CRM use and adaptation inside of your dealership. 

 

Habit 1: Be Proactive

Take the initiative by realizing that your decisions will determine how effective your CRM use will be.  The biggest decision to make is to use it and to use it consistently.

 

Habit 2: Begin with the End in Mind

Every action you take with any contact in your database should have the end goal in mind.  Think what is the reason for this contact and how can I best leverage my efforts.

 

Habit 3: Put First Things First

Execute your daily plan based on importance rather than urgency.  Evaluate your efforts to make sure they propel you towards your goals.

 

Habit 4: Think Win-Win

Customers that you reach out to on a daily basis want to feel like they win too.  make every contact a win-win situation even if you have to deliver bad news.

 

Habit 5: Seek First to Understand, Then to be Understood

Listen emphatically which compels them to listen with an open mind to being influenced by you.   The best sales people in the world rarely talk.  Remember we have two ears and one mouth.

 

Habit 6: Synergize

Understand how each workflow and touch point relates to the last one or the next one.  Make sure your process is in tune.

 

Habit 7: Sharpen the Saw

Always train and look for ways to improve your process to increase productivity.

Through meaningful and consistent CRM use you will achieve the "Upward Spiral" which will cause you to consistently learn, commit, do.

Paul Rushing is the Search Marketing Manager for iMagicLab.  He brings over 15 years of automotive experience to iMagicLab and stays ahead of the curve on search marketing and social strategies.

 

 Unlock all of the community & features  Join Now