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Why Your Online Shoppers Don’t Take the Bait

Why Your Online Shoppers Don’t Take the Bait

You think you’re dangling an enticing lure in front of your customers’ eyes. You plan to set the hook and reel them in. But what you don&rs…

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Quick Tips for Improving Dealership Culture

Quick Tips for Improving Dealership Culture

Car dealers have a terrible reputation. It's such a negative experience for so many that people are electing to make a major purchase like a vehicle fr…

The Biggest Mistake Dealers Make When It Comes to Customer Retention

The Biggest Mistake Dealers Make When It Comes to Customer Retention

Jim Roche is the Divisional VP of Marketing & Managed Services at Xtime. We asked him to tell us the biggest mistake he sees dealers making today when …

Is 2018 the Year of Customer Convenience?

Is 2018 the Year of Customer Convenience?

It seems that every year has a theme attached to it in terms of where dealerships’ focus will be. Which themes or buzzwords will dominate 2018? We…

7 Habits of Highly Successful CRM Users

If you have not read the masterpiece The Seven Habits of Highly Successful People by Steven Covey  you owe it to yourself to do so.  The principles that are uncovered in it can also be directly tied to effective CRM use and adaptation inside of your dealership. 


Habit 1: Be Proactive

Take the initiative by realizing that your decisions will determine how effective your CRM use will be.  The biggest decision to make is to use it and to use it consistently.


Habit 2: Begin with the End in Mind

Every action you take with any contact in your database should have the end goal in mind.  Think what is the reason for this contact and how can I best leverage my efforts.


Habit 3: Put First Things First

Execute your daily plan based on importance rather than urgency.  Evaluate your efforts to make sure they propel you towards your goals.


Habit 4: Think Win-Win

Customers that you reach out to on a daily basis want to feel like they win too.  make every contact a win-win situation even if you have to deliver bad news.


Habit 5: Seek First to Understand, Then to be Understood

Listen emphatically which compels them to listen with an open mind to being influenced by you.   The best sales people in the world rarely talk.  Remember we have two ears and one mouth.


Habit 6: Synergize

Understand how each workflow and touch point relates to the last one or the next one.  Make sure your process is in tune.


Habit 7: Sharpen the Saw

Always train and look for ways to improve your process to increase productivity.

Through meaningful and consistent CRM use you will achieve the "Upward Spiral" which will cause you to consistently learn, commit, do.

Paul Rushing is the Search Marketing Manager for iMagicLab.  He brings over 15 years of automotive experience to iMagicLab and stays ahead of the curve on search marketing and social strategies.


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