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iMagicLab

iMagicLab

Exclusive Blog Posts

The Easiest Thing to Do to Speed Up Your Site

The Easiest Thing to Do to Speed Up Your Site

    We sat down with Britney Muller, Senior SEO Scientist at Moz, during DSES to discuss all things marketing and SEO. The speed of…

Digital Finance SOS – Is Digital Retailing the Answer? (Part 3)

Digital Finance SOS – Is Digital Retailing the Answer? (Part 3)

Part Three: What is Digital Retailing's Impact on Dealers and Consumers? Digital Retailing is all about giving the customer what they want – a…

WEBINAR RECORDING - 5 Pro Tips to Beat the Competition Online and On the Lot

WEBINAR RECORDING - 5 Pro Tips to Beat the Competition Online and On the Lot

Is your business growth stuck on hold? Are you missing out on critical data that can help you make better business decisions for your dealership? Join …

Why AI is Good for the Auto Industry

Why AI is Good for the Auto Industry

  We sat down with Len Short, CEO/Founder of LotLinx, to see what his thoughts were on AI in the auto industry. He believes that deale…

6 Simple Steps to Write a Convincing Job Post

6 Simple Steps to Write a Convincing Job Post

Recruiting new talent will always be a challenge. Especially in today’s job market where unemployment has been steadily declining for the last decade…

7 Habits of Highly Successful CRM Users

If you have not read the masterpiece The Seven Habits of Highly Successful People by Steven Covey  you owe it to yourself to do so.  The principles that are uncovered in it can also be directly tied to effective CRM use and adaptation inside of your dealership. 

 

Habit 1: Be Proactive

Take the initiative by realizing that your decisions will determine how effective your CRM use will be.  The biggest decision to make is to use it and to use it consistently.

 

Habit 2: Begin with the End in Mind

Every action you take with any contact in your database should have the end goal in mind.  Think what is the reason for this contact and how can I best leverage my efforts.

 

Habit 3: Put First Things First

Execute your daily plan based on importance rather than urgency.  Evaluate your efforts to make sure they propel you towards your goals.

 

Habit 4: Think Win-Win

Customers that you reach out to on a daily basis want to feel like they win too.  make every contact a win-win situation even if you have to deliver bad news.

 

Habit 5: Seek First to Understand, Then to be Understood

Listen emphatically which compels them to listen with an open mind to being influenced by you.   The best sales people in the world rarely talk.  Remember we have two ears and one mouth.

 

Habit 6: Synergize

Understand how each workflow and touch point relates to the last one or the next one.  Make sure your process is in tune.

 

Habit 7: Sharpen the Saw

Always train and look for ways to improve your process to increase productivity.

Through meaningful and consistent CRM use you will achieve the "Upward Spiral" which will cause you to consistently learn, commit, do.

Paul Rushing is the Search Marketing Manager for iMagicLab.  He brings over 15 years of automotive experience to iMagicLab and stays ahead of the curve on search marketing and social strategies.

 

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