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iMagicLab

iMagicLab

Exclusive Blog Posts

How Service Advisors Can Keep Your Clients Coming Back

How Service Advisors Can Keep Your Clients Coming Back

After an economic shutdown like the United States is just emerging from, no one really knows what to expect. In the modern era, it’s foreign terr…

WEBINAR RECORDING - 4 Ways Dealerships Can Attract and Service Customers - 100% Digitally

WEBINAR RECORDING - 4 Ways Dealerships Can Attract and Service Customers - 100% Digitally

So much has changed in the world during the past few months. Many dealerships have been making the decision whether or not to close their doors tempo…

MDP 047 | Will Covid-19 Change the Way We Buy Cars?

MDP 047 | Will Covid-19 Change the Way We Buy Cars?

#Badger #ILikeBigTrucks #DigitalRetailer #DigitalRetailing     Join David & David are back in the MDP Studio and they are talking ab…

A Review on Retargeting for Your Dealership | KPI Cafe Season 5 Episode 6

A Review on Retargeting for Your Dealership | KPI Cafe Season 5 Episode 6

  In this episode of season 5, CEO Dave Spannhake and Host Dane Saville return to discuss the tactics, networks, questions, and best practices for …

5 Steps to creating a dealership new-hire orientation process

5 Steps to creating a dealership new-hire orientation process

“Even the greatest journeys begin with just one step,” -Confucius.  When a new employee starts their journey in your dealership, don&rs…

7 Habits of Highly Successful CRM Users

If you have not read the masterpiece The Seven Habits of Highly Successful People by Steven Covey  you owe it to yourself to do so.  The principles that are uncovered in it can also be directly tied to effective CRM use and adaptation inside of your dealership. 

 

Habit 1: Be Proactive

Take the initiative by realizing that your decisions will determine how effective your CRM use will be.  The biggest decision to make is to use it and to use it consistently.

 

Habit 2: Begin with the End in Mind

Every action you take with any contact in your database should have the end goal in mind.  Think what is the reason for this contact and how can I best leverage my efforts.

 

Habit 3: Put First Things First

Execute your daily plan based on importance rather than urgency.  Evaluate your efforts to make sure they propel you towards your goals.

 

Habit 4: Think Win-Win

Customers that you reach out to on a daily basis want to feel like they win too.  make every contact a win-win situation even if you have to deliver bad news.

 

Habit 5: Seek First to Understand, Then to be Understood

Listen emphatically which compels them to listen with an open mind to being influenced by you.   The best sales people in the world rarely talk.  Remember we have two ears and one mouth.

 

Habit 6: Synergize

Understand how each workflow and touch point relates to the last one or the next one.  Make sure your process is in tune.

 

Habit 7: Sharpen the Saw

Always train and look for ways to improve your process to increase productivity.

Through meaningful and consistent CRM use you will achieve the "Upward Spiral" which will cause you to consistently learn, commit, do.

Paul Rushing is the Search Marketing Manager for iMagicLab.  He brings over 15 years of automotive experience to iMagicLab and stays ahead of the curve on search marketing and social strategies.

 

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