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If you have not read the masterpiece The Seven Habits of Highly Successful People by Steven Covey you owe it to yourself to do so. The principles that are uncovered in it can also be directly tied to effective CRM use and adaptation inside of your dealership.
Habit 1: Be Proactive
Take the initiative by realizing that your decisions will determine how effective your CRM use will be. The biggest decision to make is to use it and to use it consistently.
Habit 2: Begin with the End in Mind
Every action you take with any contact in your database should have the end goal in mind. Think what is the reason for this contact and how can I best leverage my efforts.
Habit 3: Put First Things First
Execute your daily plan based on importance rather than urgency. Evaluate your efforts to make sure they propel you towards your goals.
Habit 4: Think Win-Win
Customers that you reach out to on a daily basis want to feel like they win too. make every contact a win-win situation even if you have to deliver bad news.
Habit 5: Seek First to Understand, Then to be Understood
Listen emphatically which compels them to listen with an open mind to being influenced by you. The best sales people in the world rarely talk. Remember we have two ears and one mouth.
Habit 6: Synergize
Understand how each workflow and touch point relates to the last one or the next one. Make sure your process is in tune.
Habit 7: Sharpen the Saw
Always train and look for ways to improve your process to increase productivity.
Through meaningful and consistent CRM use you will achieve the "Upward Spiral" which will cause you to consistently learn, commit, do.
Paul Rushing is the Search Marketing Manager for iMagicLab. He brings over 15 years of automotive experience to iMagicLab and stays ahead of the curve on search marketing and social strategies.