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Jared Hamilton
From: Jared Hamilton
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iMagicLab

iMagicLab

Exclusive Blog Posts

What People Are Looking For In An Auto Repair Shop

What People Are Looking For In An Auto Repair Shop

Those who have been involved in some sort of accident have the next step of finding an auto repair shop. These shops are not all created equal as some are …

One Price Selling – What Are You Waiting For?

One Price Selling – What Are You Waiting For?

Most Dealers are closer to a One Price Selling sales process than they may realize. If you’re an excellent pre-owned dealer you’re basically no…

What Is Your Chemistry With Women Buyers?

What Is Your Chemistry With Women Buyers?

Wow, its December. Last month of the year. Now is the perfect time to begin to reflect on the customer processes, engagement and strategies you have in pla…

Want to Advance in Business? Here are a Few Ways to Stay on Top of Your Game

Want to Advance in Business? Here are a Few Ways to Stay on Top of Your Game

If it’s time for you to take the next steps in your career, there are some tried-and-true methods that can ensure your success. All business professi…

BDC training for 2017

BDC training for 2017

  We have a service and sales bdc team for each of our stores. One is a Hyundai store and the other is a Chevrolet store. We have Three sales Bus…

How Do You Differentiate Your Store?

Is your dealership the same as Down the Road Motors?  Do you do things just like they do?  You sell the same brand of cars, have about the same inventory, so there’s no reason for a customer to do business with you versus them… is there?  If you’re different than your competition why do you look just like them online?

Cookie cutter is good at Christmastime, but day to day it makes you pretty boring.  In the eyes of your consumers, a Chevy store is the same as the next one if you look the exact same online.  What can you do to look different than Down the Road Motors?

The cookie cutter template websites have gotten a lot better over the past couple years but it's everywhere else dealers are suffering from “sameness.”  Portals (cars and autotrader), regional manufacturer sites and the process and procedures that are given out by manufacturers and vendors alike encourage being too similar.

I challenge you to differentiate yourself from your competitors.  We all know dealers should take pictures of their new cars, most don't.  Almost none give unique descriptions of their new cars and rely on VIN data to populate options.  Those that empirically trust that data have never dealer traded for a vehicle and the car that comes in not "as called" by the maroney data.

When is the last time you raised your hand at a regional ad meeting and said “give me the money back, I can do a better job!”  Do you really get the bang for the buck those regional dollars supposedly buy?  I could do a phone audit of your ROI and show you that you’re being screwed by your regional advertising agency, I promise!

Response time quotas are good and without them many dealers would miss following up on those leads at all.  What about the vendor that does not offer a customized plan of attack for using their tools that apply specifically to your store.  You gotta march to the beat of their drum, customized is not even in their vocabulary for implementation.

Damn being a cog in somebody else’s wheel! Drive your own wagon and dare to differentiate.  Yeah I work for a vendor that probably can't help you with 80% of this but that’s not what matters.  We want you to think about what’s going to make you and your store successful and maybe one day you’ll remember us and how we differentiate ourselves from the other big boxes on the market today!!

Paul Rushing is the Search Marketing Manager for iMagicLab.  He brings over 15 years of automotive experience to iMagicLab and stays ahead of the curve on search marketing and social strategies.

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