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Dealers to Play Critical Role in Educating Consumers about Voucher Program to Trade In Low Mileage Vehicles for More Fuel Efficient Models


Redwood City, CA, June 23, 2009 – The nation’s franchised auto dealers will play a critical role in educating consumers about the Cash for Clunkers voucher program, which is expected to be signed into law by President Obama later this week or next. Moreover, because a limited number of vouchers – valued at up to $4,500 – will be given to automobile buyers before November 1st, it is estimated that car buyers will move quickly to take advantage of the program. For this reason, Dealix, a division of Cobalt and the largest provider of new car and used car automotive sales leads to dealers and car manufacturers, and, the premier online resource for automotive information, have teamed to provide resources to help dealers prepare to take action on the new law.


Dealix and will offer a free webinar for franchised dealers entitled “Are You Ready for Cash for Clunkers?” on Friday, June 26th, at 10:00 am PST, 12:00 pm CST, 1:00 pm EST. The webinar will provide dealers with a detailed description of the Cash for Clunkers voucher program as described in the bill approved by Congress. Other topics will include:


How to help consumers navigate the program
The cars most likely to be offered as trade-ins to be scrapped in exchange for fuel efficient vehicles
How progressive dealers can get the most from taking part in the voucher program

The webinar will be moderated by Anna Zornosa, general manager of Dealix. Webinar panelists will include Mike Warwick, Internet director for Stoneham Ford in Stoneham, Massachusetts, a dealer who is already including Cash for Clunkers in dealership marketing campaigns; John Giamalvo, director of strategic marketing for and a former Internet director for a large national dealer group; and Jessica Caldwell, manager of pricing and industry analysis, also from


“Dealers need to get detailed information on how to get the most from this program so they can, in turn, provide information to car buyers,” said Zornosa. “According to a nationwide survey of dealers conducted by Dealix in May, nearly 70% of dealers said they either knew very little or nothing at all about the Cash for Clunkers program, and they felt consumers were even less informed. We want to give dealers every opportunity to hit the ground running when this program is signed into law.”


“In what has been a challenging time for both dealers and consumers, the Cash for Clunkers program offers a silver lining that gives car buyers a very compelling reason to purchase a vehicle,” added Giamalvo. “It’s great to see a program put into motion that will benefit consumers, dealers and the environment.”


Dealers who attend the webinar will receive a fact sheet prepared by that will help them explain the voucher program to car buyers. Dealers can go to this link to register: or they can send an email with their contact information to


Dealers who cannot attend the webinar, but would like to receive a recording and a fact sheet can also send an email with their contact information to



“Are You Ready for Cash for Clunkers?”

Free Webinar hosted by Dealix and

Friday, June 26th, 10:00 AM PST, 12:00 CST, 1:00 EST

To register visit:


To review a list of vehicles eligible for Cash for Clunkers, please visit


To review recent consumer questions about Cash for Clunkers, please visit


About Dealix

Dealix, a division of Cobalt, is the world’s leading provider of quality leads for new and used cars for dealerships, dealer groups, and automotive manufacturers. Dealix has the broadest reach and the highest quality lead supply network in the industry, including Kelley Blue Book,, Yahoo! Autos, AOL Autos, MSN Autos, and others. Dealix also represents Edmunds’ Premier Dealer Program and powers AOL Autos’ and MSN Autos’ price quote platforms. Dealix connects dealers with the millions of car shoppers who prefer independent Internet sites when shopping for new cars and used cars online. Dealix’s Lead Platform 2009 quickly matches thousands of serious new and used vehicle buyers to the most appropriate dealers daily, delivering a quality car buying experience for consumers and providing dealers with one of the most efficient methods available today for marketing and selling cars.


About, Inc., Inc. publishes four Web sites that empower, engage and educate automotive consumers and enthusiasts., the premier online resource for automotive consumer information, launched in 1995 as the first automotive information Web site. Its most popular feature, the True Market Value® , is relied upon by millions of people seeking current transaction prices for new and used vehicles. was named "Best Car Research Site" by Forbes ASAP, has been selected by consumers as the "Most Useful Web Site" according to every J.D. Power and Associates New Study(SM), was ranked first in the Survey of Car-Shopping Web Sites by The Wall Street Journal and was rated "#1" in Keynote's study of third-party automotive Web sites. Inside Line launched in January 2005 and is the most-read automotive enthusiast Web site. CarSpace launched in February 2006 and is an automotive social networking Web site and home to the oldest and most established automotive community. launched in 2007 and provides insightful automotive industry commentary and analysis. Edmunds Inc. is headquartered in Santa Monica, California, and maintains a satellite office in suburban Detroit.




Amy Hatch


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