Fort Lauderdale, Florida (July 13, 2009) – AutoUSA, the industry’s leading provider of the highest quality Internet-generated consumer leads to auto dealer’s nationwide, today announced a new program to provide auto dealers with high-quality used-car leads from Kelley Blue Book. The leads will be made available to dealers on a pay-per-lead basis and sourced from The Trusted MarketplaceSM, Kelley Blue Book’s new online car shopping experience. Kelley Blue Book’s top-rated Web site, www.kbb.com, averages 12 million visitors a month, and is considered one of the industry’s most reliable sources for vehicle values, information and pricing.
“We’ve had a very successful partnership with Kelley Blue Book over the years. They’re one of the industry’s top automotive advocates for both consumers and dealers,” said Phil DuPree, president of AutoUSA. “This new program expands our relationship, and allows us to provide dealers with high-quality used-vehicle leads.”
The Trusted Marketplace uses a unique technology platform that combines a state-of-the-art search function with applied intelligence gained from millions of customer queries and transactions to present vehicles that best match each consumer’s search criteria and desired vehicle characteristics. It allows consumers to confidently find specific vehicles while shopping for a new or used car.
AutoUSA will offer leads from The Trusted Marketplace to auto retailers through a pay-for-performance business model in which dealers are only charged when a consumer engages via email or phone on a VIN specific vehicle. The pay-per-lead program will allow dealers to better manage their vehicle marketing expenses and purchase used vehicle leads at a fraction of the cost.
“With 12 million visits to kbb.com each month, Kelley Blue Book is in a unique position to engage highly qualified, in-market vehicle buyers in The Trusted Marketplace and make them available to dealers in the AutoUSA Network in the form of leads,” said Mike Romano, senior vice president of dealer strategy for Kelley Blue Book. “This new agreement enhances a long-standing relationship between Kelley Blue Book and AutoUSA, and we look forward to bringing new leads and more business to their strong network of dealers.
AutoUSA, Inc., is headquartered in Fort Lauderdale, Florida, and a subsidiary of AutoNation, Inc. (NYSE: AN), the largest retail automotive company in the United States. AutoUSA is an independent third-party provider of leads to more than 4,000 dealerships. The company has built its success on a combination of advanced web-based technology and a network that includes the country’s most well respected online automotive resources, including Edmunds.com, Kelley Blue Book, MSN Autos, Yahoo! Autos, America Online, NADA Analytical Services Group, AutoVantage.com, AutoNation.com and AutoUSA.com. The vast majority of Ward’s Top 100 eDealers use AutoUSA. More information is available online at http://www.AutoUSA.com
Since 1926, Kelley Blue Book, The Trusted Resource(r), has provided vehicle buyers and sellers with the new and used vehicle information they need to accomplish their goals with confidence. The company's top-rated Web site, www.kbb.com, provides the most up-to-date pricing and values, including the New Car Blue Book(r) Value, which reveals what people actually are paying for new cars. The company also report vehicle pricing and values via products and services, including software products and the famous Blue Book(r) Official Guide. According to the C.A. Walker Research Solutions, Inc. - 2008 Spring Automotive Web Site Usefulness Study, kbb.com is the most useful automotive information Web site among new and used vehicle shoppers, and half of online vehicle shoppers visit kbb.com. Kbb.com is a leading provider of new car prices, car reviews and news, used car blue book values, auto classifieds and car dealer locations. No other medium reaches more in-market vehicle shoppers than kbb.com.
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