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Morgan Auto Group Rises To Number 28 In Automotive News' Top 100 Dealer Group Used Sales Ranking

Morgan Auto Group Rises To Number 28 In Automotive News' Top 100 Dealer Group Used Sales Ranking

Morgan Auto Group moved up 25 spots in this year's "Top 100 Dealership Group Used-Vehicle Sales" supplement published by Automotive News. The…

Top 5 Luxury Cars for Any Type of Terrain

Top 5 Luxury Cars for Any Type of Terrain

Many automotive companies make luxury vehicles that can be driven on different terrain. If you like to take road trips to cities, forests, hiking trails, a…

My Dealership Story - Kristy Elliott

My Dealership Story - Kristy Elliott

Meet Kristy Elliott, the Dealer Operator at Sunshine Chevrolet and check out her dealership story. Learn how Kristy came from the non-profit world to …

Start With Why - David Mead at DrivingSales Presidents Club

Start With Why - David Mead at DrivingSales Presidents Club

DrivingSales was so excited to have David Mead as a keynote speaker during Presidents Club. David works at the Start With Why foundation with Simon Sinek, …

You Have a Position to Fill – Who Do You Hire?

You Have a Position to Fill – Who Do You Hire?

As much as you try to avoid employee churn, you’ll always need to hire someone. It might be to replace a staff who’s moved on in their care…

August 17, 2009 – Portland, Oregon. Earlier this spring, a Portland, Oregon company, DealerPeak, piloted a revolutionary product called WideStorm. This service allows consumers and auto dealers to negotiate the car buying transaction entirely on-line. Dealers who have signed up for WideStorm can now allow shoppers that visit their dealership website to negotiate price, payments, financing terms and even trade values all on-line. When the dealer and the consumer agree on the terms of the transaction, the buyer simply comes in to the dealership to sign the paperwork and pick up their new vehicle. One of the tenets of the program is that it is “Risk Free”, meaning that if for any reason the vehicle is not what the buyers was expecting they are under no obligation to complete the purchase. Now the program is in full swing with outstanding results. DealerPeak President, Jock Schowalter commented "This is an idea that is being driven by the consumer. Most consumers have had a frustrating experience when they’ve purchased their last few vehicles. Today there is too much stress and wasted time in the car buying process and on-line negotiation eliminates most all of that.” Schowalter went on to state “At first we didn’t know if consumers and especially Dealers would embrace on-line negotiation, but we quickly affirmed that negotiating on-line was a win-win for everyone. The dealers are seeing more leads come through their websites and are saving as much time as the consumer. They are also finding they make pretty much the same profit on the negotiation deals as they do on traditional showroom deals, which was an initial concern.” It’s no wonder that General Motors and eBay (NASDAQ: EBAY) are piloting a car-selling partnership where consumers will be able to browse cars offered by GM and either buy them at a fixed price or make an offer and haggle. While WideStorm is the first program specifically for dealers, the GM initiative validates the opportunity to capture more buyers by providing a platform to negotiate on-line. So far approximately 30 dealerships have signed up with WideStorm On-line Negotiation including such prominent groups as Ron Tonkin Automotive Group, Dick Hannah Automotive Group and select Penske Automotive stores. DealerPeak is also in discussions with major Manufactures about the on-line negotiation system. DealerPeak is headquartered in Portland, Oregon and has hundreds of dealer clients throughout the United States. DealerPeak solutions include WideStorm On-line Negotiation, CRM, Websites, Desking, Digital Marketing and Transactional Websites that work seamlessly on a unified Web-based platform. This allows their dealers to reduce the number of vendors they deal with and drive cost out of their business. For more information contact info@dealerpeak.com or 877 604 3569 or see www.widestorm.com

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