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Industry Press Releases

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Exclusive Blog Posts

Closing Out Your Phone Call Properly

Closing Out Your Phone Call Properly

Closure - An Important Step One of the most commonly skipped steps during a sales call is Closure. During Closure we should be giving the customer …

Take me off the List!

Take me off the List!

      The last thing a dealer wants to hear is “take me off of your marketing list.” Each and every time you get th…

Using Vehicle Safety Features to Drive New and Used Car Sales

Using Vehicle Safety Features to Drive New and Used Car Sales

Selling a consumer a large ticket item like a car, truck, or SUV comes with a degree of understandable skepticism for the buyer. Consider the importanc…

Why Branding Your Price is a Great Idea!

Why Branding Your Price is a Great Idea!

If you’ve been reading my pieces for the last few months, you’ve probably noticed how passionate I am about branding. By branding every aspect of your …

Interview With Ken Kupchik, Sales Humor Creator

Interview With Ken Kupchik, Sales Humor Creator

Last month, the was our top blog. So we decided to interview Sales Humor creator Ken Kupchik to get learn more about his successful social media platforms,…

AIADA and Venture Lighting Present Free Webinar on Oct. 6aiada

Alexandria, VA (Sept. 24) – Dealers know that the presentation of merchandise on their lots and in their showrooms is key to ensuring a positive image for customers and the community. Lighting plays a crucial – and often expensive – role in enhancing the look of dealership facilities, typically making up 40 to 50 percent of a dealer’s electric consumption. AIADA has teamed up with its Affinity Partner, Venture Lighting, for a webinar to equip dealers with tools and information to increase their stores’ energy efficiency, while improving overall appearance. Join AIADA and Venture Lighting on Oct. 6 for this free webinar titled Flip the Switch – Dealership Lighting Solutions that Save Money to learn more about how dealers can maximize energy efficiency and lighting needs.

WHAT: Free webinar to help dealers learn more about low-cost energy efficient lighting solutions that positively affect their facility’s appearance. Topics to be covered include how to upgrade your lighting system and save money on your electric bill; understanding metal halide lighting; key qualities to consider when choosing a lighting system; maximizing savings through utility rebate programs; and the benefits of new technologies.

WHO: This informative session is ideal for dealer principals, general managers, and fixed operations managers. Registration is open to the first 150 individuals who register. Participants do not need to be a member of AIADA in order to register.

WHEN: Tuesday, Oct. 6, 2009

11:30 a.m. EDT / 8:30 a.m. PDT

To register, visit: https://aiadaevents.webex.com/aiadaevents/onstage/g.php?d=662656807&t=a About AIADA Established in 1970, AIADA is and continues to be the only association whose sole purpose is to represent America’s 11,000 international nameplate automobile franchises that sell and service the following brands in the United States: Acura, Aston Martin, Audi, Bentley, BMW, Ferrari, Honda, Hyundai, Infiniti, Isuzu, Jaguar, Kia, Land Rover, Lexus, Maserati, Maybach, Mazda, Mercedes, MINI, Mitsubishi, Nissan, Porsche, Rolls Royce, Saab, Scion, Smart, Subaru, Suzuki, Toyota, Volkswagen and Volvo. These retailers have a positive economic impact both nationally and in the local communities they serve, providing more than 500,000 American jobs. Visit AIADA online at www.aiada.org.

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