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Top 6 Things Car Dealers Do To Make Car Buying Difficult

Top 6 Things Car Dealers Do To Make Car Buying Difficult

[youtube https://www.youtube.com/watch?v=3R7Y3kZIDVg] Your Turn To Drive discusses Top 6 Things Car Dealers Do To Make Car Buying Difficult.  Jim D…

Choose the correct CRM for your dealership OR pay dearly

Choose the correct CRM for your dealership OR pay dearly

With all the CRMs on the market today, finding the right one for your dealership is becoming more challenging than ever. There have been massive changes in…

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

Looking for a new way to win over people more likely to send a text message than to call? Set up this free message extension for your text ads on the Googl…

Must-See NADA 100 Expo Displays for Fixed Ops

Must-See NADA 100 Expo Displays for Fixed Ops

New Orleans is ramping up for the 100th anniversary of NADA, and the convention promises to be outstanding. You’ll be entertained at the NADA100 Carn…

Why Social Media Marketers Won’t Replace Your Sales Team

Why Social Media Marketers Won’t Replace Your Sales Team

Social media is changing the marketing profession in remarkable ways. According to the Public Relations Society of America (PRSA), the social media analyti…

Orlando, Florida, September 29, 2009- ActivEngage, the automotive industry's premier provider of proactive live chat with business intelligence for dealer websites, today announced the launch of a custom Facebook application to increase online engagement and reach for auto dealerships. As the world's largest and fastest growing online social networking site, Facebook offers auto dealerships significant opportunities to connect with more consumers online. Dealers can now use ActivEngage live chat on Facebook to communicate in real-time, even if they are not logged in to their dealership account. The application also allows dealers to share content and videos with consumers on Facebook via live chat, and even post information on consumers' profile walls. The new Facebook application is ActivEngage's latest tools to help dealers better leverage technology and connect with more consumers where they spend time online. According to Facebook, the site now has more than 300 million active users and more than 120 million users log on to Facebook on a daily basis. In addition, more than two-thirds of Facebook users are outside of college and the fastest growing demographic is users who are 35 years of age and older. The new ActivEngage application provides significant advancements to merely having a dealership Facebook page; dealers can now connect with consumers via ActivEngage live chat, even if they are not logged in to the dealership Facebook account. The new application offers dealers a single location to manage chat interactions with consumers, no matter where the communication takes place online: the dealership website, microsites, Facebook, email, newsletters and more. In addition, dealers can now use ActivEngage's "shop with me" technology on Facebook to share videos and other dealership and vehicle information, creating a virtual sales experience via live chat. Further, with consumers' permission, dealers can even post content directly on users' profile pages from the new chat application. This means that vehicle and dealership content can now be consumed by "friends of friends" on Facebook, creating a viral platform for dealership content. Users can also add comments on dealership profile postings, providing even more exposure by encouraging their network members to comment on postings, even if they are not in the dealership's Facebook network. The new application can expand dealership reach to hundreds, or even thousands, more Facebook users through sharing content on friends' and fans' profiles. "We constantly monitor automotive consumer behavior and trends to make sure that our dealers can engage with shoppers, no matter where they are online," commented Ted Rubin, ActivEngage co-founder. "And consumers of all ages now spend more and more time on Facebook, in greatly increasing numbers. We developed this easy to use application to help dealers reach more consumers through this vital channel." ActivEngage will be demonstrating the new FaceBook application at the upcoming DrivingSales Executive Summit in Las Vegas, October 13-14, 2009. About ActivEngage: (www.ActivEngage.com) ActivEngage's proprietary business intelligence helps automotive dealers meet the needs of shoppers by providing dealerships easy to use, powerful website tools. Advanced live chat services let dealers identify, initiate interaction and communicate with website visitors in real-time. The essential person-to-person Meet & Greet that dealers require at the physical showroom is now possible on the dealership website through ActivEngage. This proactive website engagement decreases abandonment rates and increases website lead generation with the thousands of visitors the average dealership receives each month. ActivEngage provides the edge that dealerships need to engage more customers who browse for information because it starts building a personal relationship with shoppers from the moment they hit the dealership website. ActivEngage offers three tiers of service to ensure that all website visitors' experiences are enjoyable and uncomplicated, thereby increasing the value of dealership websites through better lead generation.

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