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10 Things in Sales that will Never Change

10 Things in Sales that will Never Change

Here is my take on 10 things that will never change in Sales.  When you have a clear understanding of how these 10 things work, you'll undoubtedly…

Are You Selling Service Contracts in the Lane?

Are You Selling Service Contracts in the Lane?

Several dealers reported record months in the service drive. With a record number of RO’s hitting the lanes each day, it is a gold mine for selling s…

Women in the Dealer Workforce: Where We Are & Where We Can Go

Women in the Dealer Workforce: Where We Are & Where We Can Go

It’s no secret that women make up a small portion of the dealer workforce and turnover among women is high. By not attracting and retaining women in the …

Car Subscriptions - Q and A with Bill Playford

Car Subscriptions - Q and A with Bill Playford

I had the chance to interview Bill Playford about car subscription services, and how they're going to change the marketplace. Take a look what this ins…

Be The Exception

Be The Exception

How brilliant marketers find and follow what makes their stories different in a world full of average content DrivingSales is excited to announce th…

Orlando, Florida, October 13, 2009- ActivEngage, the automotive industry's premier provider of proactive live chat with business intelligence for dealer websites, today announced the release of a new eBook, Facebook for Auto Dealers.  The next in the ActivEngage series of dealership best practices eBooks, the latest release helps dealers understand the business applications of social media and determine whether using Facebook is right for their dealership.  When a dealership is ready to get started, Facebook for Auto Dealers provides complete information to begin immediately.  The eBook is designed to cut through the noise of social media hype and buzz, with a laser focus on Facebook to help dealers connect with more consumers than ever before. With more than 300 million active users, Facebook is one of the largest and fastest growing social networking sites.  As such, it is arguably the best social media platform for dealers to connect with consumers online.  The eBook includes a high-level discussion of social media as well as detailed steps to help dealers get started on Facebook.  It also includes practical "Dos and Don'ts" with very specific examples to help dealers approach Facebook with the right attitude and avoid common pitfalls.  Insights from industry and social media pioneers Jared Hamilton of DrivingSales and Jeff Kershner of DealerRefresh are also included in the new eBook. Facebook for Auto Dealers helps establish clear expectations for the amount of time and effort, and the skill set required for social media success.  After reading the eBook, dealers will have a useful engagement strategy to communicate with consumers on Facebook, ultimately leading to more sales. "Because there are so many social media platforms, this new area can seem overwhelming," commented Todd Smith, ActivEngage founder.  "We selected Facebook to help dealers narrow their focus and get started quickly and easily.  The whole point is to connect with more consumers online.  We concentrate on Facebook because it is one of the largest social networks and its fastest growing demographic is users 35 years of age and older.  Also, a dealership can easily get started on Facebook with just 20 minutes a day." Download a free copy of Facebook for Auto Dealers today at: www.activengage.com. About ActivEngage: (www.ActivEngage.com) ActivEngage's proprietary business intelligence helps automotive dealers meet the needs of shoppers by providing dealerships easy to use, powerful website tools.  Advanced live chat services let dealers identify, initiate interaction and communicate with website visitors in real-time.  The essential person-to-person Meet & Greet that dealers require at the physical showroom is now possible on the dealership website through ActivEngage.  This proactive website engagement decreases abandonment rates and increases website lead generation with the thousands of visitors the average dealership receives each month.  ActivEngage provides the edge that dealerships need to engage more customers who browse for information because it starts building a personal relationship with shoppers from the moment they hit the dealership website.  ActivEngage offers three tiers of service to ensure that all website visitors' experiences are enjoyable and uncomplicated, thereby increasing the value of dealership websites through better lead generation.

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