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BDC training for 2017

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Auto Industry's First Social Media Summit for Dealers Helping Drive Awareness and Implementation of Social Media Marketing Strategies; Multi-media Summit Presentations Available at DrivingSales.com

dsesSalt Lake City, November 12, 2009 - The DrivingSales Executive Summit today announced that post-summit surveys show that dealer attendees not only enthusiastically embraced its unique format and content (98% ranked the summit good to excellent), but left the summit with new and actionable social media strategies for their dealerships, as well as with new ideas about a broad swath of subjects including media spend, search marketing, ROI, piracy prevention, behavioral targeting, mobile marketing, post-click marketing and DMS data utilization.  The DSES also announced that summit blogs and presentations, as well as the archived conference live twitter feed, are now available to DrivingSales community members on www.DrivingSales.com. The social media-based summit, the first of its kind in the auto industry, was designed to emulate the immediacy, interaction and collaborative benefits of a social media site through live blogging and twitter feeds that enabled the DrivingSales community to 'virtually' participate, as well as through multiple interactive roundtable forums and break out sessions.  Key speakers at the conference included Chris Brogan, Will Travis, Aaron Strout, Skip Streets and Dennis Galbraith. "We are pleased that at our premiere DSES, we inaugurated a completely new approach to the auto industry conference, while at the same time helping to evangelize the significant potential of social media and other cutting edge strategies," said Jared Hamilton founder and CEO of DrivingSales.com, the auto industry's leading B2B social media platform and largest online community.  "In fact, our interactions with dealer attendees at the summit validated our recent dealership marketing study: dealers intend to continue to throw out traditional marketing in favor of social media and SEO strategies." According to study data released at the DSES, dealers ranked social media in the top three advertising options (along with SEO and their dealership sites) that they would invest in if their budget were increased by 10% or more. Joe Orr, General Manager of Dick Hannah Honda, in Vancouver Washington, a DSES attendee, posted:  "I came home from the Summit with an arsenal of information. I am now putting together a comprehensive map of social media for our dealership and hopefully the dealer group. I have been in a holding pattern until I felt a confidence that we would be giving the customers/prospects what "they" are looking for. I now realize that social media is a PR/relationship building media. Thank you to all at Driving Sales for the commitment to quality information and speakers." The DrivingSales Executive Summit was presented by veteran conference producer and Internet/Auto Industry expert Charlie Vogelheim, who was recently named editor and publisher of Intellichoice.com.  According to Vogelheim one of the distinguishing features of the conference was its high ratio of auto dealers to auto industry service providers.  "We wanted this to be the industry's first "unconference," and our survey results indicate that we were successful in accomplishing just that.  Our goal was to breakaway from traditional conference formats where attendees are dominated by vendors, and agendas - dictated by sponsors and conference organizers - result in 'cookie cutter' panels, so we gave the DrivingSales community the opportunity to shape the conference agenda.  This proved to be a very popular and successful approach." "One of the best, most thoughtful and well-planned conferences I've ever attended," commented a dealer attendee on the post-summit survey.  "Appreciated that vendors were acknowledged and provided with their own presentation times, but that they weren't the main speakers. Also enjoyed hearing from speakers both inside and outside the auto industry." The inaugural DrivingSales Executive Summit was held October 13th and 14th in Las Vegas.  To view presentations, twitter feeds, blogs and video content from the summit log in to www.DrivingSales.com and join Groups: DrivingSales Executive Summit. For more information about the DrivingSales Dealership Marketing Study and what is says regarding dealership social media use or email melanie@mwebbcom.com. About DrivingSales DrivingSales.com (www.drivingsales.com) is the largest and premiere online community for the auto industry, where its thousands of members, including dealers, dealership managers, manufacturers, industry experts and vendors, collaborate and share best practices in a 20-group style setting. At DrivingSales, members create profiles and communicate with each other; build their networks and knowledgebase; share and rate proven strategies, and have access to relevant content contributed by fellow industry experts, including blogs, videos, interviews, and more. Dealer members rate and review vendor products - sharing their experiences with the DrivingSales community - while vendors have the opportunity to provide feedback on reviews and showcase their products and services. Created and built from the ground up by third-generation dealer Jared Hamilton, DrivingSales is the auto industry's leading social media custom platform. Media Contact: Melanie Webber (Melanie@mwebbcom.com), mWEBB Communications 949.307.1723

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