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10 Things in Sales that will Never Change

10 Things in Sales that will Never Change

Here is my take on 10 things that will never change in Sales.  When you have a clear understanding of how these 10 things work, you'll undoubtedly…

Are You Selling Service Contracts in the Lane?

Are You Selling Service Contracts in the Lane?

Several dealers reported record months in the service drive. With a record number of RO’s hitting the lanes each day, it is a gold mine for selling s…

Women in the Dealer Workforce: Where We Are & Where We Can Go

Women in the Dealer Workforce: Where We Are & Where We Can Go

It’s no secret that women make up a small portion of the dealer workforce and turnover among women is high. By not attracting and retaining women in the …

Car Subscriptions - Q and A with Bill Playford

Car Subscriptions - Q and A with Bill Playford

I had the chance to interview Bill Playford about car subscription services, and how they're going to change the marketplace. Take a look what this ins…

Be The Exception

Be The Exception

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AIADA and Venture Lighting Present Free Webinar on Feb. 2

Alexandria, VA (Jan. 20) – For auto dealers, the first impression is key. Before potential customers drive onto your lot or walk through your door, the dealership serves as a symbol of your product and the pride you take in your facility. Creative, effective lighting design can make a store stand out from the competition and enhance the image of both the dealership and the brand it represents. AIADA has teamed up with its Affinity Partner, Venture Lighting, for a webinar explaining the importance of dealership lighting design.

Join AIADA and Venture Lighting on Feb. 2 for this free webinar titled Lighting the Way: Effective Lighting Design for Auto Dealerships to learn more about how to create and improve dealership image simply by utilizing effective lighting design.

WHAT: Rick Quinlan, general manager at EPIC Design Group, and Jennifer Link, automotive market manager at Venture Lighting International, will present this free webinar to explain lighting’s importance in dealership design. Topics to be covered include essential elements of lighting in areas such as the showroom, service department, and exterior; creating a new image with lighting; saving money with energy efficient lighting; and critical questions to ask your lighting designer.

WHO: This informative session is ideal for dealer principals, general managers, and fixed operations managers. Registration is open to the first 150 individuals who register. Participants do not need to be a member of AIADA in order to register.

WHEN: Tuesday, Feb. 2, 2010

11:00 a.m. EST / 8:00 a.m. PST

To register, visit: https://aiadaevents.webex.com/aiadaevents/onstage/g.php?d=660298893&t=a

About AIADA

Established in 1970, AIADA is and continues to be the only association whose sole purpose is to represent America’s 11,000 international nameplate automobile franchises that sell and service the following brands in the United States: Acura, Aston Martin, Audi, Bentley, BMW, Ferrari, Honda, Hyundai, Infiniti, Isuzu, Jaguar, Kia, Land Rover, Lexus, Maserati, Maybach, Mazda, Mercedes, MINI, Mitsubishi, Nissan, Porsche, Rolls Royce, Saab, Scion, Smart, Subaru, Suzuki, Toyota, Volkswagen and Volvo. These retailers have a positive economic impact both nationally and in the local communities they serve, providing more than 500,000 American jobs. Visit AIADA online at www.aiada.org.

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