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Ecommerce and Auto dealers

Ecommerce and Auto dealers

Many of the ecommerce sites are now a days trying to test the waters of entering into the automobile sector by trying to engage customers on a small scale …

Closing Out Your Phone Call Properly

Closing Out Your Phone Call Properly

Closure - An Important Step One of the most commonly skipped steps during a sales call is Closure. During Closure we should be giving the customer …

Take me off the List!

Take me off the List!

      The last thing a dealer wants to hear is “take me off of your marketing list.” Each and every time you get th…

Using Vehicle Safety Features to Drive New and Used Car Sales

Using Vehicle Safety Features to Drive New and Used Car Sales

Selling a consumer a large ticket item like a car, truck, or SUV comes with a degree of understandable skepticism for the buyer. Consider the importanc…

Why Branding Your Price is a Great Idea!

Why Branding Your Price is a Great Idea!

If you’ve been reading my pieces for the last few months, you’ve probably noticed how passionate I am about branding. By branding every aspect of your …

The automotive industry's first ever Automotive Marketing Boot Camp will be held on February 12th; the day before the official start of the NADA Convention in Orlando.  The Boot Camp will cover important elements of automotive digital marketing strategies: social media, blogging, video, microsites, link building, content creation, SEO and pay-per-click marketing. Brian Pasch is the CEO of Pasch Consulting Group, an industry leader in digital marketing and Search Engine Optimization for the automotive industry.  Pasch will be among five keynote speakers at the Boot Camp and is also one of the instructors at the Automotive Marketing Boot Camp.  The opening ceremonies for the Boot Camp are scheduled for Thursday evening February 11th with Keynote Speaker Jared Hamilton, founder of DrivingSales.com. The first class instructed by Pasch "How To Create Content To Achieve Your Online Marketing Goals" will teach dealer professionals how to create content that the search engines will respect.  Pasch will demonstrate how to write search engine friendly content that attracts new traffic and meets car dealer's keyword search goals. Next, Pasch will deliver a seminar covering his top picks for the Best Digital Marketing Strategies of 2010.  There are hundreds of opportunities online for auto dealers looking to capture their fair share of the market, but only a select few will offer the best ROI. Pasch will show participants how to leverage these strategies to immediately increase the visibility of any car dealership.   He will also show the latest winning digital marketing strategies that have yet to be publically discussed on Brian's blogs. A complete description of these classes can be found online at http://www.automotivemarketingbootcamp.com/instructors/ The full roster of speakers for the boot camp includes JD Rucker, a leading automotive social media expert and CMO of TK Carsites, Paul Rushing, respected leaders in Internet Marketing and Search Engine Optimization, Eric Mayhew, Manager of Advertising Products at Dealer.com, and Tim Jennings, an 18 year veteran in the automotive industry who will be leading classes on video optimization online for increased traffic and sales. The full roster of speakers and class descriptions can be found online at http://www.automotivemarketingbootcamp.com/instructors/ The Automotive Marketing Boot Camp offers attendees hands-on classes which will deliver the abilities dealers need to understand, manage and catapult their online marketing strategy to the next level.  Every participant will be required to bring a laptop since the boot camp will feature hands on skills training.  This will enable participants to take back to their dealership and implement what they learned in class. Registration is limited to 75 seats per class and is filling up quickly.  Automotive Principals, General Managers, General Sales Managers or Internet Sales Managers are encouraged to register online at http://www.automotivemarketingbootcamp.com/paypal

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