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Industry Press Releases

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Exclusive Blog Posts

What People Are Looking For In An Auto Repair Shop

What People Are Looking For In An Auto Repair Shop

Those who have been involved in some sort of accident have the next step of finding an auto repair shop. These shops are not all created equal as some are …

One Price Selling – What Are You Waiting For?

One Price Selling – What Are You Waiting For?

Most Dealers are closer to a One Price Selling sales process than they may realize. If you’re an excellent pre-owned dealer you’re basically no…

What Is Your Chemistry With Women Buyers?

What Is Your Chemistry With Women Buyers?

Wow, its December. Last month of the year. Now is the perfect time to begin to reflect on the customer processes, engagement and strategies you have in pla…

Want to Advance in Business? Here are a Few Ways to Stay on Top of Your Game

Want to Advance in Business? Here are a Few Ways to Stay on Top of Your Game

If it’s time for you to take the next steps in your career, there are some tried-and-true methods that can ensure your success. All business professi…

BDC training for 2017

BDC training for 2017

  We have a service and sales bdc team for each of our stores. One is a Hyundai store and the other is a Chevrolet store. We have Three sales Bus…

The automotive industry's first ever Automotive Marketing Boot Camp will be held on February 12th; the day before the official start of the NADA Convention in Orlando.  The Boot Camp will cover important elements of automotive digital marketing strategies: social media, blogging, video, microsites, link building, content creation, SEO and pay-per-click marketing. Brian Pasch is the CEO of Pasch Consulting Group, an industry leader in digital marketing and Search Engine Optimization for the automotive industry.  Pasch will be among five keynote speakers at the Boot Camp and is also one of the instructors at the Automotive Marketing Boot Camp.  The opening ceremonies for the Boot Camp are scheduled for Thursday evening February 11th with Keynote Speaker Jared Hamilton, founder of DrivingSales.com. The first class instructed by Pasch "How To Create Content To Achieve Your Online Marketing Goals" will teach dealer professionals how to create content that the search engines will respect.  Pasch will demonstrate how to write search engine friendly content that attracts new traffic and meets car dealer's keyword search goals. Next, Pasch will deliver a seminar covering his top picks for the Best Digital Marketing Strategies of 2010.  There are hundreds of opportunities online for auto dealers looking to capture their fair share of the market, but only a select few will offer the best ROI. Pasch will show participants how to leverage these strategies to immediately increase the visibility of any car dealership.   He will also show the latest winning digital marketing strategies that have yet to be publically discussed on Brian's blogs. A complete description of these classes can be found online at http://www.automotivemarketingbootcamp.com/instructors/ The full roster of speakers for the boot camp includes JD Rucker, a leading automotive social media expert and CMO of TK Carsites, Paul Rushing, respected leaders in Internet Marketing and Search Engine Optimization, Eric Mayhew, Manager of Advertising Products at Dealer.com, and Tim Jennings, an 18 year veteran in the automotive industry who will be leading classes on video optimization online for increased traffic and sales. The full roster of speakers and class descriptions can be found online at http://www.automotivemarketingbootcamp.com/instructors/ The Automotive Marketing Boot Camp offers attendees hands-on classes which will deliver the abilities dealers need to understand, manage and catapult their online marketing strategy to the next level.  Every participant will be required to bring a laptop since the boot camp will feature hands on skills training.  This will enable participants to take back to their dealership and implement what they learned in class. Registration is limited to 75 seats per class and is filling up quickly.  Automotive Principals, General Managers, General Sales Managers or Internet Sales Managers are encouraged to register online at http://www.automotivemarketingbootcamp.com/paypal

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