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VISIT DEALERUPS AT NADA BOOTH: 3235 For additional information contact: Sara Callahan                                                                Stanley Parayil Thomas Carter-West Public Relations                                 Chief Executive Officer Phone: 949-742-0477                                             PMDS scallahan@carterwestpr.com                               Phone: 888-866-6999 stan.thomas@dealerups.com

PMDS Announces DealerUps Mobile CRM, Enables Auto Dealers to Manage Sales Force and Customer Follow up Anytime, Anywhere

Fully Functional Mobile CRM Allows Auto Dealers to Synchronize Updates

on Mobile Devices with Central CRM System

LEVITTOWN, New York – (Feb 12, 2009) - Parayil & Mann Dealer Services Inc. (PMDS), a leading retail automotive consulting and technology provider, today announced the release of DealerUps Mobile, a fully functional mobile CRM that allows auto dealers to view and update any part of the CRM on a mobile device as if they were using the system in the store. Now auto dealers can update accounts, access sales reports, follow up on leads, etc., at any time and from any location, and every action is simultaneously recorded in the central CRM system. DealerUps Mobile CRM will be showcased at the 2010 NADA Convention and Exposition in Orlando, FL, February 12-15 at booth #3235. The fully functional mobile CRM expands on the DealerUps CRM Internet Lead Management Tool, Mobile Mailroom, released mid-2009. Mobile Mailroom allows dealers to receive and respond to any in-coming email leads using web-enabled cell phones, PDAs or iPhones, with full data capture by PMDS’ popular DealerUps CRM system. It speeds up Internet lead response time by allowing dealerships to immediately respond to email inquiries at any time and from any location. DealerUPs Mobile adds complete mobile functionality for all aspects of the CRM. Auto dealers can now have a complete snapshot and overview of their entire Customer Relationship Management System in the palm of their hand. “Today's customers are ever more demanding expecting a fast tailored response to enquiries. In a more competitive and fast-paced business environment the companies with the best customer service generate customer loyalty,” Stan Thomas, DealerUps CEO. “Being able to service customers' demands while outside of the office is becoming a necessity for an increasingly mobile workforce. We know that complete mobile functionality is the future of CRM, and are excited to provide our dealers with a full fledged mobile CRM.” PMDS’ DealerUps (www.dealerups.com) is a state-of-the-art CRM system that enables automotive dealers to effectively manage current and prospective customers from one database. Tracked and reported in real time is information such as Internet leads, sales, service, walk-ins, and incoming telephone calls. Dealers can also receive and respond to any in-coming email leads using web-enabled cell phones, PDAs or iPhones, with all incoming and outgoing data captured and pushed directly into DealerUps and the customer’s record. -30- About Parayil & Mann Dealer Services, Inc. Parayil & Mann Dealer Services, Inc. (PMDS) is a privately held automotive consulting and technology company specializing in the optimization of dealership processes and customer relationship management (CRM). PMDS is lead by industry experts with more than four decades of extensive automotive retail experience. The company has headquarters in Long Island, New York and regional offices in Dallas, Texas. For more information visit www.dealerups.com. .

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