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Sunnyvale, Calif – March 10, 2010– ResponseLogix, Inc., the leading provider of automotive digital response management software for internet leads, today announced the general availability of its marketing solution suite for Kia auto dealerships.  With this software as a sevice (SaaS) technology, Kia dealers can engage customers early in the car buying process and then propel them toward purchase.

Kia dealers in geographic markets throughout the country participated in the pilot program.  They used the ResponseLogix suite of software products to dramatically improve the speed and quality of their response to internet leads. From Oregon to New York, these dealers executed multi-vehicle price quotes within 10 minutes in response to their customers’ requests.

“SmartQuote® has increased our sales especially during nights and weekends when we are busy and would not be able to respond to our internet leads in a timely manner.  This saves me labor, without it I’d have to hire another person,” said Jim Connelly, Director of Internet at Bob Bell Kia of Glen Burnie, Maryland.  “The quotes look better than anything that we could put together ourselves; the graphics are nice and clean, customized for my dealership, and provide my customers with a choice of new and pre-owned options.”

ResponseLogix drives sales for dealers across the country.  ResponseLogix products are available in 40 US markets for Toyota, Ford, Lincoln-Mercury, Chrysler, Dodge, Jeep, Honda, Lexus, Audi, Acura, Nissan, Infiniti, Hyundai and now Kia dealers across the US.

“A dramatic shift has occurred in the control of the car buying process; the internet empowers consumers to expect instant information at their fingertips,” said Tom Mohr.  “Car buyers demand comprehensive, detailed vehicle information that directly addresses the questions they pose.”

ResponseLogix started in a car dealership.  By observing the internet car buying sales process from both the dealer and the customer side, ResponseLogix determined that effective Digital Response Management is the key to achieving both immediate initial response and effective ongoing follow-up.  With this in mind, the company created its powerful patent-pending solution suite, tailored to the needs of the fast-paced, multi-tasking dealer internet selling environment.

 About ResponseLogix, Inc.

ResponseLogix is a pioneer in the emerging category of Digital Response Management (DRM), leading the industry with a marketing solution suite that enables dealers to maximize sales from internet leads.  ResponseLogix helps dealers solve the top three challenges facing their internet sales departments: the speed and quality of the initial response to internet leads, the impact and consistency of ongoing follow-up, and the effectiveness of the internet team’s live communication with the customer.  No other solution provides dealers with a proven, robust marketing solution that delivers such significant increases in the conversion of internet leads to sales. 

ResponseLogix delivers software as a service (SaaS) technology to auto dealers that engages the customer early in the car buying process and then propels them toward purchase. SmartQuote® delivers a relevant quote response within 10 minutes of internet lead receipt 95% of the time.  SmartFollow® automatically follows-up and reactivates leads if the customer doesn’t buy right away.  SmartFacts® delivers powerful analytics to help optimize the performance of Internet sales departments.  ResponseLogix products are available in 40 US markets for Toyota, Ford, Lincoln-Mercury, Chrysler, Dodge, Jeep, Honda, Lexus, Audi, Acura, Nissan, Infiniti, Hyundai and Kia dealers across the US.  Additional OEM’s will be supported soon.  Additional information is available at www.responselogix.com .

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