New Auto Dealer Preventative Maintenance Program “UltraCare” Increases Customer Loyalty and Service Retention
The difference between UltraCare and other maintenance programs is that all of the dealer’s revenue stays in the dealership with the dealer realizing 100-percent of program forfeiture and plan sales dollars.
“Dealers have to address the huge drop in car sales and what that will mean to service business 4-5 years down the road,” commented Michael Gorun, Managing Partner at MediaTrac. “We listened to dealer’s objections about the typically archaic processes attached to the old prepaid legacy programs, their frustrations with such things as coupon books, shared forfeiture, loss of control of program revenue, non-captive service, delayed claims submission and we invested in new technology and processes that eliminates every one of these old headaches”.
With the combination of UltraCare’s complete program automation and MediaTrac’s superior integrated owner retention elements, Performance Loyalty Group predicts that a dealership should immediately see 35-45 percent program sales penetration and a 60-70 percent service retention rate.
Current industry statistics indicate that only 18 to 20-percent of customers return to the dealership for service, UltraCare could effectively triple the likelihood of the customer continually return for service.
UltraCare is also compatible with a dealers pre-owned competitive make inventory and is very effective as service lane sales product.
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