Next Generation Dealer Services, an automotive industry leader in social media, has announced it will offer a series of free webinars starting Friday May 14th at noon EST. NGDS is dedicated to bringing social media training to auto dealers and has already held several two day seminars in different areas of the country this year.
Social Media Strategist for NGDS and author of PersuasiveConcepts.com David Johnson will be conducting the series with the first being entitled “Creating Customers who Create Customers – The Real Power behind Social Media”. Future webinars will tackle subjects such as Defining A Social Media Strategy and Social Media, The New Top Of Mind.
In this first seminar attendees will learn specific tips and technique that influences both loyalty and referrals. "Let's face it," Johnson says. "Brand loyalty in our country is out the window, unless of course we do something about it! In this first webinar I will teach you exactly how to do just that by giving you actionable tips, tricks and techniques that you can use today."
“Social media is becoming more and more relevant, it's here to stay,” says Johnson. “For instance, of all the vehicle manufacturers, Ford has really embraced social media and was just voted number 1 social media brand for May 2010 (Top Social Brands, May 2010). The Ford Fiesta project has been a huge success for them!”
CEO of NGDS agrees and gave the following example of the power of social media. “One big area that social media is powerful is in community awareness. How many dealers sponsor a baseball or softball team to show they are part of the community? What happens next? The team takes a picture and gives it to the dealer and he hangs it in the showroom for everyone to see who visits the dealership.
“Add social media, now you can provide game by game updates about your team on your social networks. You can congratulate the star pitcher or hitter and post game pictures on your sites. The grateful parents will share this information to their friends and all of sudden, word of your team is being spread all throughout your community.”