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Management and attainment of internet leads from OEM, Dealer and independent internet sites represent an area of great investment at most dealerships. But what is the perfect mix?
Dealix Corporation, the provider of new and used car leads generated at independent internet sites, today released a white paper where three leading experts discuss that question in detail.
The white paper is a transcript of a debate between David Kain, Founder and CEO, Kain Automotive, Brian Pasch, Founder, Pasch Consulting, and Anna Zornosa, General Manager of Dealix, which was moderated by John Holt, CEO of The Cobalt Group, Seattle, Wa. During the debate, the participants were asked to advocate on behalf of the role of different leads in the mix, with Kain representing leads generated at OEM sites, Pasch arguing on behalf of leads from the dealer’s site, and Zornosa speaking to leads from automotive web sites and consumer portals.
Topics addressed include:
· Value of leads from each type of site.
· Type of auto shopper reached by the different leads.
· Appropriate investment.
· Setting expectations for results, and measuring benefits.
· Processes and handling of leads of different types.
The white paper is available for free. To obtain a version send an email containing requestor’s name and dealership (or other affiliation) to firstname.lastname@example.org.