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Why You Need a Better Goal for 2017 than Simply “Sell More Cars”

Why You Need a Better Goal for 2017 than Simply “Sell More Cars”

The real driver of vehicle sales isn’t your new online buying widget, it’s access to credit. So, if your dealerships only goal for 2017 is to “sell m…

Car Dealer Protocol for Vehicle Sales to Customers with Built-In Breathalyzers

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Working in the automotive industry is a rewarding experience, particularly working for a dealership at the front line of customer service and sales.&nb…

Ecommerce and Auto dealers

Ecommerce and Auto dealers

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Closing Out Your Phone Call Properly

Closing Out Your Phone Call Properly

Closure - An Important Step One of the most commonly skipped steps during a sales call is Closure. During Closure we should be giving the customer …

Take me off the List!

Take me off the List!

      The last thing a dealer wants to hear is “take me off of your marketing list.” Each and every time you get th…

Management and attainment of internet leads  from OEM, Dealer and independent internet sites represent an area of great investment at most dealerships. But what is the perfect mix?

Dealix Corporation, the provider of new and used car leads generated at independent internet sites, today released a white paper where three leading experts discuss that question in detail.

The white paper is a transcript of a debate between David Kain, Founder and CEO, Kain Automotive, Brian Pasch, Founder, Pasch Consulting, and Anna Zornosa, General Manager of Dealix, which was moderated by John Holt, CEO of The Cobalt Group, Seattle, Wa. During the debate, the participants were asked to advocate on behalf of the role of different leads in the mix, with Kain representing leads generated at OEM sites, Pasch arguing on behalf of leads from the dealer’s site, and Zornosa speaking to leads from automotive web sites and consumer portals.

Topics addressed include:

·         Value of leads from each type of site.

·         Type of auto shopper reached by the different leads.

·         Appropriate investment.

·         Setting expectations for results, and measuring benefits.

·         Processes and handling of leads of different types.

The white paper is available for free. To obtain a version send an email containing requestor’s name and dealership (or other affiliation) to whitepapers@dealix.com.

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