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Jared Hamilton
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Industry Press Releases

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Auto/Mate Names Patrick Reilly as New Head of Marketing

Auto/Mate Names Patrick Reilly as New Head of Marketing

ALBANY, NY, UNITED STATES, December 5, 2016 /EINPresswire.com/ -- Auto/Mate Dealership Systems announced today that Patrick Reilly has joined its team …

Anyone can be a Bi-Lingual Salesman now

Anyone can be a Bi-Lingual Salesman now

I came across an article today on a piece of new technology developed by Waverly Labs.  It is an earpiece that translates between languages.  My …

Tips For Your Car Dealership Website

Tips For Your Car Dealership Website

The days of only advertising in the phone book for your car dealership are over. Having an online presence is now more important than ever before. The firs…

4 Million Views In One Week - Here's How We Did It

4 Million Views In One Week - Here's How We Did It

Thanksgiving Eve.  Turkeys were being prepared to go in ovens.  Drinks were being poured.  And we were preparing to launch a video that we k…

Becoming an ACTIVE leader 101

Becoming an ACTIVE leader 101

Today’s workforce needs immediate feedback, constant counseling and suggestions to maintain motivation and focus on the current goal. The days of bei…

Management and attainment of internet leads  from OEM, Dealer and independent internet sites represent an area of great investment at most dealerships. But what is the perfect mix?

Dealix Corporation, the provider of new and used car leads generated at independent internet sites, today released a white paper where three leading experts discuss that question in detail.

The white paper is a transcript of a debate between David Kain, Founder and CEO, Kain Automotive, Brian Pasch, Founder, Pasch Consulting, and Anna Zornosa, General Manager of Dealix, which was moderated by John Holt, CEO of The Cobalt Group, Seattle, Wa. During the debate, the participants were asked to advocate on behalf of the role of different leads in the mix, with Kain representing leads generated at OEM sites, Pasch arguing on behalf of leads from the dealer’s site, and Zornosa speaking to leads from automotive web sites and consumer portals.

Topics addressed include:

·         Value of leads from each type of site.

·         Type of auto shopper reached by the different leads.

·         Appropriate investment.

·         Setting expectations for results, and measuring benefits.

·         Processes and handling of leads of different types.

The white paper is available for free. To obtain a version send an email containing requestor’s name and dealership (or other affiliation) to whitepapers@dealix.com.

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