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Automotive Social Media Marketing Summit in Las Vegas Focuses on Enhancing Dealership Profit Centers in Recovery Economy 

Salt Lake City, Utah – June 17th, 2010 – DrivingSales.com (www.drivingsales.com), the automotive industry’s largest car dealer social network, today announced the second annual DrivingSales Executive Summit (DSES) scheduled for October 18th through the 20th 2010 at the Encore Wynn Las Vegas. The DrivingSales Executive Summit is a uniquely collaborative event modeled after the best practices sharing among dealership professionals on DrivingSales.com.  The event brings together the most successful and innovative dealers in the country, along with world-renowned speakers, all to focus on dealership innovations and profitability.

PhotobucketThe Second Annual DrivingSales Executive Summit finds us in a recovering economy but the world, and the car buyer, has changed,” says DrivingSales Founder and CEO Jared Hamilton. “With the right strategies in place to enhance dealership profit centers, dealerships are poised to capture significant benefit as car sales rev up again. This is the focus of the DSES, which promises to fuel dealers with the innovations and practices they need to dominate in the rebounding market.” 

Just as DrivingSales.com has helped revolutionize the way information is shared between dealers, the DSES intends to continue to revolutionize the industry “conference” format. DSES topics are crowd-sourced from the DrivingSales.com social network, with dealer attendees voting and, ultimately, selecting the event themes and topics, as well as the presenters they want to hear from.  Last year’s invitation-only event proved to be one of the top events in the industry, serving as a critical support for dealers who were in the middle of navigating the worst economy on record. 

Unlike other automotive industry events, the DrivingSales Executive Summit is 100% dealer driven and designed specifically for the most progressive dealer principals and dealership executives in the industry.  The exclusive event has a vendor-neutral policy, meaning no vendor influence on presentation selection and adherence to a strict dealer-to-vendor ratio. Seating is limited and the event is expected to sell out.

Some of the themes and topics requested by the dealers thus far include:
 
Dealing With Price Compression: How to maintain gross in a market with extreme price transparency.
 
Automotive Social Media ROI: It’s the buzz of the marketing world, but how does it create revenue? We’ll explore some frank dealer dialogue about capitalizing on this opportunity.
 
The Evolving Finance Office: What are the most advanced dealerships doing to enhance this major profit center of the dealership and gain further advantage over the competition?
 
Location Based Media Applications: The digital media markets are focusing on local and geolocation strategies; these markets open huge opportunities for dealers to connect with customers.
 
Fixed Operations and the Internet: Exploring the massive opportunity dealerships have to boost their revenue through online fixed operations marketing.

The DrivingSales Executive Summit will be held at the Encore Ballroom, in the Encore Wynn Las Vegas October 18th - October 20th 2010.  For more information about the conference, visit: DrivingSalesExecutiveSummit.com or contact dses@drivingsales.com.  Follow conference news as it develops on www.twitter.com/drivingsales using #DSES and on facebook.com/drivingsales.
 
About DrivingSales.com
DrivingSales.com (www.drivingsales.com) is the largest car dealer social network where thousands of dealership professionals collaborate and share best practices in a 20-group style setting. The site is the industry’s largest source of free dealership best practices information. 

At DrivingSales, members create profiles, network with each other and share best practices. Dealership managers are allowed to rate and review their dealership vendors in a verified setting. DrivingSales hosts the largest retail focused community of automotive blogs, videos, interviews, a social automotive news feeds and more.

DrivingSales was created and built from the ground up in 2003 by Jared Hamilton, a third generation auto dealer, as a private automotive business community to network his NADA Dealer Candidate Academy class.  The site opened nationally in 2008 and is the industry’s leading automotive social media custom platform.  DrivingSales was named one of ten social media gambits for 2009 by Automotive News and one of the Top 10 Companies to Watch by Auto Success Magazine.
 

More information:  DrivingSales Executive Summit

 
DrivingSales Executive Summit Media Relations:
Melanie Webber (melanie@mwebbcom.com), mWEBB Communications, 424.603.4340
Angela Jacobson (angela@mwebbcom.com), mWEBB Communications, 714.454.8776

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