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Cars.com Extends License Agreement with Contact At Once!, Launches New Mobile Chat Application

 

Leading automotive website instantly connects car dealers with buyers using chat.

ATLANTA, GA – August 27, 2010 – Contact At Once!, a leading provider of live chat software for car dealerships, today announced that Cars.com has extended their license of the ContactAtOnce! live chat software including a mobile chat application.  ContactAtOnce! has been powering the chat service available to all franchise and independent dealers advertising on Cars.com since January 2009.  The new mobile chat application will make it possible for dealers to answer chat leads from “smart phone” mobile devices, helping to convert more prospects into sales.

“Mobile chat allows salespeople to be more responsive to shoppers' inquiries, even if they've stepped away from their desk," said Michael Page, Cars.com vice president of advertising products. "Dealers can respond at shoppers' convenience, giving them the information they need to take the next step toward a purchase. With the popularity of smartphones in the store, dealers can use this capability to enhance their customer service and sell more cars."

Data collected by Cars.com has shown that online car shoppers are more likely to contact a car dealership from advertisements that include presence-aware chat.  As well, in its 2009 Dealer Chat Consumer Survey, Cars.com found that 67% of online shoppers who initiated a chat conversation with a dealer planned to purchase a vehicle within 30 days.

“Dealers appreciate the benefits of live chat because it magnifies the value they receive from their advertising dollars,” said John Hanger, CEO of Contact At Once!.  “Consumers like live chat too because it is a convenient and immediate means of contacting a dealership to ask questions and set appointments.  Cars.com was quick to appreciate these dynamics and we’re honored that they’ve chosen to extend and expand our partnership.”

Cars.com dealers interested in adding live chat software to their listings or taking advantage of the new mobile chat application should contact their Cars.com sales representative.

About Cars.com
Cars.com is the leading destination for online car shoppers, offering credible, easy-to-understand information from consumers and experts to help buyers formulate opinions on what to buy, where to buy and how much to pay for a car. With comprehensive pricing information, side-by-side comparison tools, photo galleries, videos, unbiased editorial content and a large selection of new- and used-car inventory, Cars.com puts millions of car buyers in control of their shopping process with the information they need to make confident buying decisions.
Launched in June 1998, Cars.com is a division of Classified Ventures, LLC, which is owned by leading media companies, including Belo (NYSE: BLC), Gannett Co., Inc. (NYSE: GCI), The McClatchy Company (NYSE: MNI), Tribune Company and The Washington Post Company (NYSE: WPO).

About Live Chat Software for Car Dealerships Provider Contact At Once!, LLC:
Contact At Once! is the leading provider of industry-specific live chat software and presence-aware networks for the automotive, apartment, and real estate industries with over 10,000 active users.  Adding ContactAtOnce! live chat software to a website typically improves the conversion of website lookers into conversations and appointments by at least 25%.  The presence-aware networks powered by ContactAtOnce! connect businesses to the media websites on which they advertise, increasing the effectiveness of online ads while providing consumers with a better online experience.  Contact At Once! is headquartered in Atlanta and more information can be found at contactatonce.com.

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