Hint: It involves implementing a digital retailing strategy with messaging woven into it. And we’ve got a guide to help you make it work. SEE HOW
FOR IMMEDIATE RELEASE
For additional information contact:
Sara West-Callahan Susan Lovett
Carter-West Public Relations Mobile Productivity, Inc.
Phone: 727-288-2159 Phone: (800) 997-1674 x2010
Auto Point Launches New Website
Carlsbad, CA – September 21, 2010 – Auto Point, Inc., (www.autopoint.com), the pioneer of ownership lifecycle management services in the automotive industry, today announced that it has recently launched its new company website that enhances all the robust service offerings Auto Point provides its automotive dealer clients.
Following several months of planning and design, the official launch comes at an important time for the company. Jim Roche, Auto Point Founder and CEO, explains: "The launch of our new website has been accelerated following our acquisition by our parent company Service Repair Solutions (SRS).We are confident our new website will serve as a particularly useful tool for our clients and prospective customers and will also help develop the Auto Point brand at this key time."
The new website acts as a portal that enables Auto Point’s clients to perform analytical analyses, review reports and dashboards, opt out vehicle owners, send SMS messages, submit program change requests and other critical functions.
Auto Point analyzes designs and implements a multi-channel, customer segmented lifecycle process that encompasses all customer touch points; this optimizes customer retention. Its exclusive program helps dealers communicate more efficiently and effectively with their customers throughout the four phases of the ownership lifecycle: first sale, after sale, maintenance & service and repurchase.
Since 2004, Auto Point's mission has been to help auto dealerships increase customer loyalty by providing a single source for all marketing and customer communications. The new website fully outlines Auto Point’s portfolio of products which includes:
· Email marketing
· Video emails
· Email surveys
· Direct mail
· Voice marketing
· Loyalty program
· SMS campaigns
· Personal web pages
· Declined services
Roche said of the launch: "Personal and direct interaction with our clients is very important but we also recognize that a strong online presence is equally important in this modern age. An informative and up-to-date website provides our clients with essential 24/7 access to our company."
Built by several veterans in the automotive customer relationship management arena, Auto Point brings completely turn-key customer lifecycle management services to automotive retailers. Auto Point works with the dealer to analyze their current programs and retention needs, and then in partnership with the dealership designs a complete customer communication process that is unique to that dealership - from prospect to buyer to service to repeat purchase. The dealership is no longer limited to marketing to only 12 months of its active database. Auto Point helps the dealership market to 4 years of service and sales history and market to its customers for the lifetime of their vehicle ownership.
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About Auto Point (www.autopoint.com)
Auto Point is a wholly owned subsidiary of Service Repair Solutions, Inc., the parent company to other leading automotive industry companies: MPi, Identifix and iATN .Auto Point is the originator of Lifecycle Management for automotive retailers, enabling dealers to create a single, unified communications process across all stages of the vehicle ownership lifecycle. For years, auto dealers have relied on highly fragmented solutions provided by multiple companies to communicate to their vehicle owner base.
This is both expensive and inherently of poor quality. By allowing dealers to de-fragment their owner communications, Auto Point dealers can increase loyalty and repeat purchases while simultaneously reducing their marketing and communications expenses. For more information visit www.autopoint.com or call: Susan Lovett at 800.997.1674 x2010.