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Dealers Can Win Over $10,000 in Prizes for Most Innovative Strategies of 2010

 

Cobalt Sponsors DrivingSales Dealership Strategy Awards
to be presented at DrivingSales Executive Summit in October
 
 
Salt Lake City, Utah and Seattle, WA, October 7, 2010 – DrivingSales.com (www.drivingsales.com), the auto industry’s largest car dealer social network and Cobalt, the leading provider of digital marketing solutions to the automotive industry, today announced that US dealerships are eligible to win over $10,000 in prizes for the most innovative strategies of 2010, thanks to Cobalt’s title sponsorship of the first annual DrivingSales Dealership Strategy Awards.
 
“We are proud to have the opportunity to recognize and reward those dealers whose new approaches are literally changing the way we all do business,” said John Holt, Cobalt’s Founder, and former CEO and currently the Senior Vice President of ADP’s Digital Group. “At Cobalt, we know that product innovation starts with the creative thinkers on the ground at the dealership, and we are pleased to be able to join forces with DrivingSales to not only recognize these cutting-edge practitioners, but to help share their insights and strategies throughout the dealer community.”
 
The DrivingSales Dealership Strategy Award, sponsored by Cobalt is designed to uncover the most innovative dealership strategies of 2010.   Forward-thinking dealership employees are encouraged to participate and submit a best practice that has proven to increase results. A panel of judges will select five finalists, who will then have the opportunity to present their strategies to dealer attendees at the DrivingSales Executive Summit and compete for $10,000 in prizes. The finalist whose strategy receives the most votes from dealership attendees will win the award for the Most Innovative Dealership Strategy of 2010. Applications are available at www.drivingsales.com/innovationcup.
 
“A true digital pioneer, Cobalt continues to innovate to help dealerships increase their profitability, which is why we are so proud that they are sponsoring this important award, which inspires dealers to share their successful strategies within the community,” said Jared Hamilton, DrivingSales’ Founder and CEO. With nearly half of US dealerships as Cobalt customers, few solution providers are as attuned as Cobalt to the needs and challenges dealerships face in the recovery economy - or the power of innovation inside the dealership to meet those challenges.”
 
For more information about the Dealership Strategy Award sponsored by Cobalt, and to submit an online application, go to www.drivingsales.com/innovationcup. There is no charge to apply. Only dealership employees are eligible. For more information about the DrivingSales Executive Summit, visit DrivingSalesExecutiveSummit.com or contact dses@drivingsales.com.
 
About Cobalt

Cobalt is North America's leading provider of digital marketing solutions to the automotive industry. Cobalt currently provides marketing services to nearly half of the automotive dealerships in the United States as well as automotive dealers in Canada and Mexico. Cobalt's digital marketing services are endorsed by two-thirds of the world's major automotive manufacturers.  Cobalt is a business unit of ADP Dealer Services, which provides integrated computing solutions to over 25,000 auto, truck, motorcycle, Powersports, and recreational vehicle dealers throughout the United States, Canada and Europe.
www.cobalt.com
 
About DrivingSales Executive Summit 2010 presented with WardsAuto.com
A uniquely collaborative event modeled after the best practices and information-sharing among dealers and auto industry professionals on DrivingSales.com, the DrivingSales Executive Summit (DSES) brings together the most successful and innovative dealers in the country, along with world-renowned speakers, all focused on dealership innovations and profitability. All dealership vendors and dealership employees can apply for the awards, which will be voted on and presented for the first time at the 2010 DSES.
 
Unlike other automotive industry events, the DrivingSales Executive Summit is 100% dealer driven and designed specifically for the most progressive dealer principals and dealership executives in the industry.   For more information, visit DrivingSalesExecutiveSummit.com or contact dses@drivingsales.com. Follow conference news as it develops on www.twitter.com/drivingsales.
 
About DrivingSales.com
DrivingSales.com is the largest car dealer social network where thousands of dealership professionals collaborate and share best practices in a 20-group style setting. The site is the industry’s largest source of free dealership best practices information.
 
At DrivingSales, members create profiles, network with each other and share best practices. Dealership managers are allowed to rate and review their dealership vendors (http://www.drivingsales.com/ratings) in a verified setting. DrivingSales hosts the largest retail focused community of automotive blogs (http://www.drivingsales.com/blogs/), videos, interviews, social automotive news feeds and more.
 
DrivingSales was created and built from the ground up in 2003 by Jared Hamilton, a third generation auto dealer, as a private automotive business community to network his NADA Dealer Candidate Academy class. The site opened nationally in 2008 and is the industry’s leading automotive social media custom platform. DrivingSales was named one of ten social media gambits for 2009 by Automotive News and one of the Top 10 Companies to Watch by Auto Success Magazine.
 
DrivingSales Executive Summit Media Relations:
Melanie Webber (Melanie@mwebbcom.com), mWEBB Communications 424.603.4340
Angela Jacobson (angela@mwebbcom.com) mWEBB Communications, 714.454.8776

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