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2010 DrivingSales Innovation Cup Finalists

We are excited to announce the finalists for the 2010 DrivingSales Innovation Cup. You are probably aware that the Innovation Cup is a contest to uncover the “Most Innovative Solution of the Year.”   It’s like American Idol for vendor solutions with dealers as judges.  
 
The six vendor finalists will give a timed 5-minute presentation on stage, in front of the whole audience at the DrivingSales Executive Summit. Three dealer judges will also be on stage and will have 4 minutes to question the vendor. When the buzzer goes off, the vendor’s time is up and the next finalist will come on stage. The dealers will score the solutions and a winner will receive the title of “The Most Innovative Solution of 2010.”   It’s a fun and exciting way to see some of the hottest new products to help dealers succeed!
 
Who was eligible to enter the Innovation Cup?
 
All dealership vendors were invited to submit their solutions at no charge, into the contest. To qualify, the solution must be brand new product or a significant enhancement to an existing product that launched (or will launch) in the 2010 year.
 
We received nearly 20 applicants describing some amazing innovations that promise to revolutionize our industry!
 
How the finalists were selected:
 
To keep the contest fair and dealer focused, we let actual dealers vote on the solutions they wanted to learn more about. However, we did not let the dealers know who they were judging; we deleted the company and product names out of each application. This way the finalists were selected on the merits of their innovation, not on the relationship or reputation a particular brand may have with the judges.
 
The Judges were given all the applications and asked to ignore the immediate needs of their store and to select the solutions they viewed as the most innovative and poised to dramatically change how dealers can succeed.
 
Who were the Judges? Judging Demographic:
 
Our judges represented each dealership department. We had a decision maker participate from the Finance, New Car, Used Car, Fixed Operations and Internet Departments.  In addition we had multiple Dealer Principles and General Managers vote in the judging.
 
Congratulations to the Six Finalists:
The following six solutions were selected by the judges to demo at the DrivingSales Executive Summit (in no particular order):
  • VinSolutions Website Dashboard
  • GOSO - Social Media Dashboard
  • Cobalt Digital Advertising Package
  • eCarlist True Target Mobile
  • VinSolutions VinLens
  • ResponseLogix SmartQuote
 
Whats Next? How do the Finals Work?
These finalists will all be on stage at the DSES to present their latest innovations under the pressure of the audience and the scrutiny our dealer judges.  All of the applicants are highly innovative. While in the process of voting on the solutions, one of our dealer judges stated, “I am two thirds of my way through the applications and I want almost all these products at my store!” 
 
Congrats to all the applicants, especially the finalists! We looking forward to seeing the finals play to in Vegas in next week!

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