Oct 12, 2010 – (RUMSON, NJ) PCG Digital Marketing today announced that Dealer.com was chosen to receive a Pinnacle 2010 Automotive Website Award (AWA) for search marketing. The awards were presented to the leading automotive website companies at the AWA breakfast ceremony in Las Vegas. The awards ceremony preceded the official start of the 9th Annual Digital Dealer Conference & Exposition. Dealer.com was chosen to receive the Pinnacle award for search marketing.
The Pinnacle award is the highest recognition the AWA provides in the AWA Search Marketing category. The companies receiving this award have designed and delivered search compliant websites that stood above their peers. Pinnacle Platform winners deliver outstanding digital marketing platforms for car dealers and show an unprecedented attention to detail in live production. These automotive platforms reached the pinnacle for scoring in our AWA benchmarks and live testing, which demonstrates that these companies practice what they preach.
This is the second year in a row that Dealer.com has been placed in the highest winning category for Search Marketing. Dealer.com is one of only three companies to win two Automotive Website Awards (AWA) this year: Pinnacle Platform for Search Marketing and Best Online Advertising Tool for Website Technology. Dealer.com is an industry leader in both its number of dealerships on its technology platform and also in the way it innovates the automotive industry each year.
The 3rd annual Automotive Website Awards (AWA) were created by PCG Digital Marketing, recognized leaders in automotive digital marketing strategies. For 2010, PCG Digital Marketing recognized the industry’s best website platforms across three different categories: design, technology and search marketing.
The Automotive Website Awards seek to provide car dealers with an unbiased evaluation of automotive website platforms and integrated search marketing tools. The 2010 AWA study included a review of over 50 automotive website providers.
This year’s published study includes 160 pages of valuable information regarding automotive website platform choices, search marketing performance, design and technology. The report is the industry’s reference guide for the best in automotive website technology and design.