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eCarList Acquires CRM Provider, DealerUps

Addition of CRM Solution Strengthens eCarList's Mission to Make Vehicle Merchandising Seamless, Easy and Cost-effective for Dealers

DALLAS and LONG ISLAND, N.Y., Jan. 5, 2011 -- eCarList (, one of the nation's fastest-growing automotive software companies, today announced that it has acquired DealerUps, a leading provider of automotive CRM solutions for dealers.  With this acquisition, eCarList will integrate CRM into its award-winning inventory management and online marketing solutions, making it easy for dealerships to fully own and control the vehicle merchandising process through one unified platform.

"The integration of CRM will enable us to provide a single, efficient and cohesive solution across the entire vehicle merchandising cycle, freeing dealers from the headaches of multiple, uncoordinated touch points," said Len Critcher, eCarList CEO. "By adding CRM to the eCarList platform, we are effectively syncing together our dealers' inventory, merchandising, pricing, and customer relationship management needs - from vehicle acquisition to vehicle disposition - while increasing visibility into how their merchandising and marketing dollars are performing."

eCarList currently provides a full suite of online marketing tools to thousands of dealer customers enabling them to appraise, price and merchandise vehicle inventory in real-time via one fully integrated software platform, including its award-winning TrueTarget™ mobile app.  

DealerUps provides dealers with a state-of-the-art automotive CRM system to effectively manage and market to current and prospective customers from one database. The system, which is used by some of the nation's most successful automobile dealers, tracks and reports customer information in real-time, including Internet leads, sales, service, walk-ins, and incoming and outgoing telephone calls.

"Inventory management is the cornerstone of effective vehicle merchandising, while CRM is the cornerstone of effective customer conversion," continued Critcher.  "The integration of both equates to better processes, greater efficiencies and, most importantly, more volume for our customers."  

According to Critcher, the DealerUps software has been rewritten to work seamlessly with the eCarList platform and includes new features such as easily assigning and switching between leads and vehicle details, the ability to view all leads by vehicle, as well as improved visibility into all online marketing channels and success metrics.  The new solution will also provide unified integration with eCarList partner sites, including direct integration for online auction leads and bid management.

The integration of DealerUps software into the eCarList platform is scheduled to be completed in Q2 2011, and will be showcased at NADA 2011 in San Francisco.

"We are pleased to join one of the most exciting and leading-edge companies in the dealer technology industry on its mission to revolutionize the way dealers manage and merchandise their inventory," said Stan Thomas, DealerUps executive vice president and general manager. "We believe that uniting eCarList's award-winning technology with DealerUps' best-in-class software will provide the most robust and complete automotive marketing platform in the industry."

About eCarList

Headquartered in Dallas, Texas, eCarList provides a full suite of inventory management and online marketing tools for the retail automotive industry enabling dealers to appraise, price, and merchandise vehicle inventory online in real-time. Services include inventory management, inventory distribution, vehicle appraisal and pricing tools, mobile software, dealership health reporting, dealer CRM, custom web design, and digital marketing solutions via a fully integrated software as a service platform. eCarList improves dealership productivity, inventory turn, sales, and profits for its clients by improving and simplifying the way in which inventory is managed, distributed, and viewed by consumers.  One of the fastest-growing companies in the industry, eCarList has award-winning products for each category in which it competes.  eCarList's revolutionary TrueTarget™ Mobile was recently named the Most Innovative Dealership Product of 2010.

About DealerUps

Based in Long Island, NY, DealerUps was founded in 2000 and is managed and led by Parayil & Mann Dealer Services, Inc. (PMDS), industry experts with more than four decades of extensive automotive retail experience. DealerUps provides a state-of-the-art car dealer CRM system that enables automotive dealers to effectively manage and market to current and prospective customers from one database. Tracked and reported in real-time is information such as Internet leads (Mailroom™), sales (DeskLog®), service, walk-ins, and incoming and outgoing telephone calls (TrueCall™). DealerUps consulting takes this one step further by providing solid training and support to help ensure that every lead is managed and optimized so that no customers - or potential revenues - are lost.

Media Contacts


Melanie Webber, mWEBB Communications, (424) 603-4340,


Angela Jacobson, mWEBB Communications, (714) 454-8776,

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