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New eBook from MediaTrac Sheds Revealing Insight
Into What Really Drives Auto Dealer Loyalty Program Success
SAN RAMON, CA – January 11, 2011 – Customer loyalty programs have the potential to increase an auto dealer’s service business by 30% or more, yet too many auto dealerships struggle to achieve such results from the programs they have in place. To shed light on what drives really successful – and profitable – customer loyalty programs, MediaTrac, LLC, a marketing technology company providing customized frequency marketing, customer loyalty, retention and media tracking programs for auto dealers, today released the new eBook, “Driving Optimum Customer Retention and Profitability with an Effective Loyalty Program”. This eBook can be downloaded for free at: http://media-trac.com/PDF/LT_whitepaper_01032011_WEB.pdf
This compelling eBook drills down into the DNA of a profitable loyalty program, offers suggestions for creating a program that delivers a high perceived value to a dealer’s particular market, emphasizes the connection between employee loyalty and customer loyalty, and offers ideas for setting up more effective loyalty program management mechanisms.
“Dealerships operating highly successful customer loyalty programs tend to structure those efforts around three loyalty traits -- loyal customers, loyal employees and loyal owners,” notes, Michael Gorun, Managing Partner at MediaTrac “And really successful programs are implemented, practiced and embraced in an almost holistic fashion.”
One dealer cited in “Driving Optimum Customer Retention and Profitability with an Effective Loyalty Program” reports the following results:
• 56% of new vehicle purchasers return on average within 120 days for a customer-pay transaction.
• 9% increase in customer repair order count
• 25% increase in customer-pay labor hours (excluding recall work)
• $90,000 per month increase in customer-pay business
Headquartered in San Ramon, California, MediaTrac, LLC is a marketing technology company providing customized frequency marketing, customer loyalty, retention and media tracking programs. The company is one of the fastest growing, privately held firms in Northern California.