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MPi Recommendation Videos Help Auto Dealer Service Departments Drive More Profit by Better Educating Customers on Needed Repairs
Las Vegas, NV January, 18, 2011 — The large percentage of auto dealer customers that decline service recommendations because they do not understand the recommended work is a serious problem nationwide. To help solve this Mobile Productivity, Inc., (MPi) (www.mpifix.com) the leading provider of vehicle inspection tools, processes and consulting for auto dealer service departments, today announced the launch of the MPi Recommendation Videos. Full demonstrations will be available at booth # 4235N, at the 2011 NADA Convention and Expo in San Francisco, CA, February 5-7.
The videos, developed based on data collected from over 14 million vehicle inspections, have been added to MPi’s comprehensive, World Class Inspection service offering to a) help service advisors better communicate to their customers the benefits of the services recommended by their technicians; and b) provide useful information to the service advisors on the technical aspects related to needed work. Designed to compliment MPi’s Recommended Action Plans™ and Know Your Vehicle™ reports, these new videos help the consumer feel more confident in their service buying experience and provide an enhanced relationship with their dealership.
“At MPi we help our dealers find it, sell it and manage it. Dealers using the World Class Inspection (WCI) system uniformly see significant increases in recommendations per vehicle inspection; which translates to healthy increases in gross profit. We are excited to provide this additional tool to help drive results even higher,” said David Boyle, President and COO of MPi.
Based on data collected from over 14 million vehicle inspections captured in MPi’s EDGE software system, MPi has developed a suite of highly professional service advisor and consumer-facing videos that provide simple but detailed information on vehicle recommendations . To date, the video library contains 210 service advisor videos and 238 customer videos, with more in development as needed.
The videos are accessible in MPi’s EDGE vehicle inspection software, as well as in an MPi customer secure web portal at no additional charge. The videos explain the recommendations in very simple terms and are used as follows:
a) Service Advisor Videos:
The service advisor videos range from 90 seconds to 2 minutes in length and can be accessed in the EDGE system directly from the customer RO. Once the technician has inspected the customer’s vehicle and made his recommendations using EDGE, the service advisor accesses the RO and can simply click on the video tab and view any videos related to technician’s recommendations. Each video will quickly educate the service advisor on what the required work is and how to explain it and sell it the customer. For an example see: http://www.mpifix.com/solutions/recommendation-videos.aspx#ooid=84ZHl4MTpqWgcEEMX3hvrjg7VflVOFLP,I4Ynl4MTpVu2T05Yh-2GKyKY92hvl12
b) Customer Videos:
The customer videos are approximately 30 seconds each and can be used in two ways:
i) The service advisor can quickly show the customer the video at his computer at the dealership to explain why it is so important to get the work completed and sell the customer on the needed work
ii) If the customer has left the dealership, the videos can be emailed to the customer for them to view at on their smart phones, work, or home. For an example see: http://www.mpifix.com/solutions/recommendation-videos.aspx#ooid=84ZHl4MTpqWgcEEMX3hvrjg7VflVOFLP,I3Ynl4MTqQvyRZ7_ahOSPkAPPTgYcc8F
MPi’s primary focus is providing dealerships the necessary tools, processes and training to successfully institute a comprehensive, world class inspection program in service departments across North America. MPi’s proven results driven solution has been helping over 800 dealerships achieve a 4 or 5 to 1 return on investment since 2003 by increasing the sale of legitimately needed service work.
The WCI system focuses on the management of a “customer friendly” process which, when performed correctly, produces better results. MPi’s complete and all inclusive vehicle inspection program includes its state of the art software solution, EDGE, customized customer friendly communication tools (Recommended Action Plan™ and Know Your Vehicle™ reports), detailed management reporting and analysis tools, ongoing consulting and training services, and process and performance metrics.
WCI pricing is based on dealership size and number of users. A dealership can receive a no-cost price quote and business case by contacting MPI at (888) 503-8040 or visiting MPi’s website at: www.mpifix.com
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