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OneCommand Powers Expansion of Acura's PCSC Program to Include Voice-based Marketing

OneCommand Powers Expansion of Acura's PCSC Program to Include Voice-based Marketing

Cost-efficient, Multi-Channel Options Proven to Increase Response Rates by up to 51%; Special Packages Available to All Acura Dealers

CINCINNATI, Jan. 19, 2011 -- OneCommand (www.onecommand.com), the nation's leader in preference-based, automated, multi-channel marketing, and Acura, today announced that OneCommand will power a critical expansion and integration of Acura's Precision Crafted Service Communications (PCSC) program to help dealers cost-effectively increase their marketing scope to service customers.  As of January 3rd, 2011, PCSC includes OneCommand's industry-leading voice-based marketing as well as critical integration of a dealer's voice, email and direct mail communications.  These enhancements will help to drive higher customer conversion and loyalty rates for Acura dealerships across the country.

"Helping Acura dealerships drive more traffic into the service department, all while increasing owner loyalty and customer satisfaction, has never been more important -- which is why we are extending PCSC to include the personalization, immediacy and cost-effectiveness of OneCommand's leading-edge voice-based marketing technology," said Acura Parts and Service Marketing Manager Suzan Fairchild. "The OneCommand additions, which are completely turnkey and instantly compatible with existing programs, will help our dealers compete even more effectively in an economic climate that demands the most efficient paths to increased fixed ops revenue and customer retention."

The OneCommand-powered expansion of the PCSC program means that Acura dealers will be able to deliver automated, timely and integrated communications to help their dealerships stay top of mind with customers and prospects. The program includes OneCommand's proprietary Reminder Voice of Authority (RVOA) personalized voice communications campaigns, which address customer service declines, maintenance reminders, 'lost souls' (overdue maintenance) and quarterly service campaigns. In addition to RVOA, OneCommand is offering exclusively priced package options that include Prospecting and Call Capture, as well as a comprehensive wrap around program that adds additional customer touch-points, such as appointment reminders, thank you campaigns and charity/community events.

"More than any other marketing channel, voice communications display sincerity and personalization; and the integration of voice to other marketing channels is proven to increase response rates by up to 51%," says OneCommand's Executive Vice President, Marvin Grimm. "With the robust and value-based voice marketing options now available to Acura dealerships through the OneCommand-powered PCSC program expansion, dealers will not only generate more service traffic, but will also earn more repeat purchasers, maintain current customers and improve fixed operations revenue."

About OneCommand (www.onecommand.com)

OneCommand is a leading provider of integrated and automated, personalized communications designed to streamline workflow, reduce marketing expense and generate superior customer response. Focusing on the delivery of the right message, at the right time, and through the right channel, OneCommand has rapidly expanded its market penetration by helping its clients realize significant improvements in loyalty and retention, frequency of visit and overall profitability.

In 2009 the Company delivered millions of personalized communications on behalf of its dealer clients – nearly doubling their communication during some of the most challenging market conditions.

OneCommand's proven, web-based Relationship Performance Marketing Solutions enable customers to leverage the power of their voice through a multitude of channels, including voice messaging, mobile messaging, e-mail marketing, live call center services, direct mail and a variety of other two-way communication streams.

By providing a seamless solution for communication from shop to buy to service and repurchase, OneCommand offers the opportunity to coordinate a unified message to customers. This approach, paired with custom automation of timely, relevant and consistent communications, has led to significant reductions in marketing expense and even greater improvements in the customer experience. For more information call 1.800.814.6820, email lleugers@onecommand.com or visit www.onecommand.com.

Lindsay Leugers

 

1.800.814.6820

 

lleugers@onecommand.com

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