Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Industry Press Releases

Industry Press Releases Industry Press Releases

Exclusive Blog Posts

Top 6 Things Car Dealers Do To Make Car Buying Difficult

Top 6 Things Car Dealers Do To Make Car Buying Difficult

[youtube https://www.youtube.com/watch?v=3R7Y3kZIDVg] Your Turn To Drive discusses Top 6 Things Car Dealers Do To Make Car Buying Difficult.  Jim D…

Choose the correct CRM for your dealership OR pay dearly

Choose the correct CRM for your dealership OR pay dearly

With all the CRMs on the market today, finding the right one for your dealership is becoming more challenging than ever. There have been massive changes in…

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

Looking for a new way to win over people more likely to send a text message than to call? Set up this free message extension for your text ads on the Googl…

Must-See NADA 100 Expo Displays for Fixed Ops

Must-See NADA 100 Expo Displays for Fixed Ops

New Orleans is ramping up for the 100th anniversary of NADA, and the convention promises to be outstanding. You’ll be entertained at the NADA100 Carn…

Why Social Media Marketers Won’t Replace Your Sales Team

Why Social Media Marketers Won’t Replace Your Sales Team

Social media is changing the marketing profession in remarkable ways. According to the Public Relations Society of America (PRSA), the social media analyti…

Ken Garff Automotive Group Enrolls in Preventive Maintenance Program to Grow Service Revenue and Increase Customer Retention

For Immediate Release:

Ken Garff Automotive Group Enrolls in Preventive Maintenance Program

to Grow Service Revenue and Increase Customer Retention

 

San Ramon, CA–January 24, 2011– Ken Garff Automotive Group has implemented a preventive maintenance program to grow its service revenue and boost customer retention with its existing customers. The group began as a single-car dealership in downtown Salt Lake City in 1932, and has since grown to include over 35 new and used vehicle locations throughout the U.S.  Garff selected MediaTrac (www.media-trac.com), a frequency marketing, loyalty and technology services company, to provide their UltraCare Preventive Maintenance solution because of its unique ability to be administered and sold from the service lane as well as in F&I. 

 “From the results UltraCare has shown us, this will be a great customer retention tool. It should increase customer visit frequency and our overall vehicle service contract effectiveness, while providing more value for our customers,” commented Danny Cox, Corporate F&I Director at Ken Garff Automotive Group. He continues, “I’m very excited and look forward to the results I am certain we will soon enjoy.”

MediaTrac introduced the UltraCare program eight months ago and has since enrolled over 200 individual dealerships.  While current industry statistics indicate that roughly one in five customers return to the dealership for service, UltraCare plan holders are visiting their servicing dealers at a rate of 72 percent. Further, plan holders that return to the dealership to redeem their plan elements also purchase incremental retail service about 90% of the time. In addition to the increased visit frequency, UltraCare plan holders are averaging incremental retail service up-sell of $128 per visit.

According to Michael Gorun, Managing Partner at MediaTrac, as the Ken Garff Automotive Group has recognized, the opportunity is on the service drive. A dealer that writes 1,500 RO’s a month can easily sell 150-200 maintenance policies just by asking the customer. In F&I, it takes a 500-600 unit store to generate the same 200 maintenance policies. “Our dealer clients have made UltraCare a new revenue source for the Service Department as more and more plans are sold in the service lane when compared to the F&I Department.  Customers are more likely to purchase a maintenance plan in service when they don’t have competing F&I products to consider and the loan to value issue is gone,” Gorun added.

UltraCare’s web-based technology allows auto dealerships to create, manage and market their own branded, in-house prepaid maintenance program while holding all of the program revenue and managing the net service costs to the customer. What makes this attractive to the retail customer is that the dealer can offer a more robust, value-driven plan that customers purchase with higher frequency than those administered through an independent third party.

 

For additional information about UltraCare contact Jeff Shenk at: 925-415-1300 or visit: www.media-trac.com.

About MediaTrac

Headquartered in San Ramon, California, MediaTrac is a marketing technology company providing customized frequency marketing, customer loyalty, retention and media tracking programs. The company is one of the fastest growing, privately held firms in Northern California.

Media Contacts:

Jeff Shenk
MediaTrac
Voice: 925-415-1300
jeff@media-trac.com
www.media-trac.com

Sara Callahan
Carter West Public Relations
www.carterwestpr.com
727-288-2159 (office)
949-742-0477 (cell)
scallahan@carterwestpr.com

 Unlock all of the community & features  Join Now