Hint: It involves implementing a digital retailing strategy with messaging woven into it. And we’ve got a guide to help you make it work. SEE HOW
San Rafael, CA, (January 25, 2011) — AdVantageTec Inc., (http://www.advantagetec.com) a location based marketing solution provider for the retail automotive industry, made two key announcements today. First, the company announced Thomas Jung as CEO and Chairman of the Board. Second, the company will expand nationally after launching a successful product to more than 50 dealers in San Francisco and the greater Bay Area in 2010.
AdVantageTec, Inc. was launched in 2009 after analyzing research on car dealership’s customers most frustrating pain points—a need for more information and transparency on services and pricing. In turn, AdVantageTec developed a low cost TV narrowcasting software system turning 15% of a TV screen display into an Internet accessible marketing tool while watching live TV. The turnkey system allows dealerships to professionally and effectively educate, inform and sell products to customers in their dealerships. It is designed to work on all TVs and with all satellite or cable providers.
Thomas Jung stated, “AdVantageTec’s beta product has been running in dealerships for over a year with proven quantifiable results for all our dealer customers. If you are a customer driven dealership then AdVantageTec’s patent pending technology should be running in your waiting area. Our dealer partners are consistently selling incremental vehicles, extra services and numerous F&I products every week using the system.”
Thomas Jung’s 15 years of experience with high-technology firms includes leadership positions with Marketdrive Interactive, Cars.com, and vAuto. Jung has concentrated on bringing market leading software to the automotive industry.
He founded Marketdrive Interactive, the first OEM owners’ circle solutions provider and served as the company’s Chairman and CEO until its successful merger with Classified Ventures, the parent of cars.com, in 2000.
At Cars.com Jung served as VP of Operations and Dealer Product Development; here he drove the business from 1,000 to more than 11,000 dealer customers. In 2006 Jung was named Chief Marketing Officer of mPower Auto which was later rebranded as vAuto under his stewardship. Jung is an acknowledged leader providing management and hyper-growth expertise to early stage software companies.
Jung received an Automotive Technicians degree from Dr. Ing. h.c.F. Porsche AG, a BA from the University of California Berkeley and a Master’s Degree from Harvard University in Business Administration.
AdVantageTec, Inc. provides the first and only live TV narrowcasting system to the automotive retail market. Its patent pending technology merges the TV and the Internet allowing dealerships and OEMs to interact and appropriately message to in-store customers in the waiting area and showroom. The system helps car dealerships improve the customer service experience while increasing sales with proven and quantifiable results in some of the nations largest, as well as smallest, automobile dealerships.For more information, please contact AdVantageTec, Inc., 1163 Francisco Blvd., San Rafael, CA. 94901; phone (877) 772.8832; firstname.lastname@example.org. Or visit booth 2535S at the 2011 NADA Convention and Expo February 5-7.