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The 2011 Digital Marketing Strategies Conference (DMSC) scheduled February 1-3, 2011 just prior to the 2011 NADA Convention has exceeded its pre-registration goals.
Brian Pasch, CEO of PCG Digital Marketing, who is organizing the conference, attributed the pre-registration success to dealers focusing on education.
“In a recent survey conducted by PCG, 45% of car dealers said that their staff was not adequately trained to lead a competitive digital marketing and social media strategy for their dealership. With the outstanding lineup of speakers and educators at the DMSC, it is no surprise the dealer principals, managers, and eCommerce directors have registered.”
The Digital Marketing Strategies Conference is conveniently schedule prior to the popular NADA Convention, which is held this year in San Francisco.
Attendees of the conference who are planning to attend NADA will be transported to San Francisco on Friday February 4th and will not miss any of the scheduled events at NADA.
Dealers who attend the Digital Marketing Strategies Conference will also benefit from the conference format. All meals are included in the registration fee so that attendees will have ample time to build lasting friendship over mealtime.
Since the conference is being held in the Napa Valley, dinners will feature award-winning wines introduced by the winemaker/owners of the vineyards.
Pasch added, “This year we have also created a 150 page digital marketing and social media handbook. The book is packaged with articles, resources, and tips from the speakers and educators at the conference. The handbook will be a great resource to review and leverage all year round since there are few books in print specifically targeting automotive digital marketing.”
Automotive educators and speakers include Jared Hamilton, Sean Wolfington, JR Rucker, Alex Snyder, Gary May, Matt Murray, Glenn Pasch, Christy Roman, and Christine Rochelle.
Sponsors of the DMSC include Dealer.com, VinSolutions, TK Carsites, Smart Web Concepts, Presto Reviews, DealerFire, CAR-MERCIAL, and DealerTrend.
Registration for the 2011 Digital Marketing Strategies Conference closes on January 28, 2011. Dealers interested in attend can visit http://www.digitalmarketingstrategies.org to register. Hotel rooms can be booked at http://www.marriot.com since the event is being held at the Napa Valley Marriot Hotel.
For dealers attending the 2011 NADA Convention in San Francisco, PCG extends an invitation to join their Superbowl Party, which is billed as the largest Superbowl Sunday party at the NADA, show. Dealers can register by contact Carrie Hemphill at 732.450.8200 ext 2.