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DrivingSalesTV Launches at NADA 2011

Largest car dealer social network expands media footprint with first on-demand, interactive TV property dedicated to dealer profitability

SALT LAKE CITY, UT,  Jan. 27, 2011  -- DrivingSales (www.drivingsales.com), the auto industry's largest car dealer social network, today announces that DrivingSalesTV (DSTV) will launch at NADA 2011 with live and up-to-date coverage from the convention and expo floor.  The new web channel will stream breaking industry news, dealership trends, and 'the story behind the story,' as well as broadcast interviews with the experts, executives, and innovators who help drive the auto industry forward. 

"The market changes at 100 miles an hour, but most dealers get their info at 25 miles an hour," said Jared Hamilton, CEO and founder of DrivingSales, which owns and operates DSTV. "DrivingSalesTV's mission is to get to the heart of our industry and deliver timely and valuable information to car dealers, at their convenience – on-demand and/or in real-time."

Available live at drivingsalestv.com starting February 4, 2011, DrivingSalesTV is one in a series of planned expansions of the DrivingSales media network, which is rapidly becoming one of the auto industry's most influential trade media properties.  

DrivingSalesTV's broadcast calendar will include live streams from industry events; special reports from dealerships around the country; focused segments on every dealership department; special 'innovation' reports on emerging solutions, as well as regular webcasts and programs broadcast from DrivingSales' Utah-based television studios. DSTV will also integrate social media content into its format and, like DrivingSales.com, will be interactive and vendor-neutral.

Hamilton, who produced the landmark best practices video documentary "The Masters Series, Automotive eCommerce," which chronicled how dealers adapted to the new Internet-driven economic landscape, will serve as managing producer of the new web channel.  

"DrivingSalesTV combines two powerful media platforms – video and social media - with powerful profit-building information," continued Hamilton. "With DSTV, dealers will be able to easily keep tabs on their industry, see best practices in action, and have a more personal view into peer success stories, in a format that is lively, interesting, interactive - even, at times, provocative - but always with a focus on business innovation and improvement."

 

About DrivingSales

DrivingSales is the auto industry's fastest-growing, most influential trade media property focused on delivering actionable profit-building information to auto retailers and industry professionals.  DrivingSales' media network includes flagship property DrivingSales.com (www.drivingsales.com), the world's largest car dealer social network where thousands of dealership professionals collaborate and share best practices in a 20-group style setting; DrivingSalesTV (www.drivingsalestv.com), an interactive web channel which helps car dealers and auto professionals keep tabs on their industry and emerging technologies 24/7; DrivingSales University, an on-demand training platform where dealerships learn the latest web strategies from top e-commerce experts; DrivingSales Executive Summit (DSES) the industry's leading conference where progressive dealers collaborate and learn from world renowned experts, and DrivingSales Dealership Innovation Guide, a quarterly free publication featuring case studies of the industry's most innovative dealerships, solutions and best practices. 

DrivingSales encourages innovation and excellence in the industry with its annual Dealer Satisfaction and Innovation Cup Awards, whose winners are determined solely by the dealer community. Founded by Jared Hamilton, a third generation car dealer, DrivingSales was named one of ten social media gambits for 2009 by Automotive News and one of the Top 10 Companies to Watch by Auto Success Magazine. 

 

Media Contact

Melanie Webber, (melanie@mwebbcom.com), mWEBB Communications, 424-603-4340

 


   
   
   
   
   
   

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