Hint: It involves implementing a digital retailing strategy with messaging woven into it. And we’ve got a guide to help you make it work. SEE HOW
Piscataway, NJ, March 21, 2011 –DealerApp Vantage, a software development company that leads the industry in mobile application (apps) design and development for auto dealers, today announced its new mobile application, Dealer Appvantage Pro, (DAP) is now available for Blackberry and Droid devices as well as Apple. DAP is a new mobile app developed to help auto dealers better interact with their customers and prospective car buyers. A powerful marketing breakthrough, DAP allows dealers to reach existing and potential new customers, every day, 24/7, in a non-intrusive manner. Demonstrations will be available at Booth # 638, and the Dealer’s VIP Cafe located in Booth # 709, at the 10th Digital Dealer Conference and Exposition, April 19-21, in Orlando, FL.
DAP is a faster and easier way for the customer to contact the dealership, schedule service, get quotes on vehicles, or view specials. It keeps customers engaged with rich Push Notifications, real integrated inventory, and a 'Toolbox' full of useful utilities that will keep them coming back for more.
“Mobile marketing started to explode in 2010 and with Verizon now offering the iPhone and the quality of today’s consumer mobile devices such as the Droid and Blackberry, we believe that it will continue to be an important and exciting marketing platform in 2011 and beyond,” commented Garland Webb, DealerApp Vantage Co-Founder. “It is an inexpensive, yet practical way to reach customers. There is no better way to do this since they carry their phones wherever they go. Imagine your customers having direct access to your dealership, right in their pocket,” Webb added.
DAP not only allows existing customers to easily contact any department (one touch dialing - all departments) find directions, and view the website/specials, it also allows them to get a quote for a new or used car, schedule service appointments make payments or even order parts. Statistics are provided to enable the dealership to track how many downloads they are getting and from where.
In this day and age where most "ordering" is done online, this technology is vital for any auto dealer that wants to stay competitive. DAP includes a new, beautifully polished user interface; a better and more graphically pleasing layout to allow for the new advanced features, as well as a faster and easier user experience. There is also a help overlay available to allow new users to dive right in. DAP is built to handle any number of completely separate locations, all in the same app. When a customer opens the app they are prompted to choose which store they want to use, and can switch between stores with ease.
DAP can be customized for each individual dealership and has several new features that provide consumers access to specific dealer inventories and useful, value added services, all from their iPhone, Blackberry or Droid devices. New features include one-touch roadside assistance, meter timers and a cheapest gas locator, to name a few. For the auto dealer, this app provides a platform for true, personalized mobile marketing using “PUSH” technology.
DealerApp Vantage enjoyed unprecedented growth in 2010 and its mobile applications are now used by more than 230 auto dealers nationwide. In just the first year of business, from January 2010 through January 2011, the company increased in the number of applications (apps) sold to dealerships by over 3500 percent and has eclipsed the 100,000 download plateau.