Hint: It involves implementing a digital retailing strategy with messaging woven into it. And we’ve got a guide to help you make it work. SEE HOW
Salt Lake City, UT - March 24, 2011 - DrivingSales.com (http://www.drivingsales.com) today announced that the DrivingSales Executive Summit 2011 (DSES) will be held Sunday, October 9 through Tuesday, October 11, 2011 at the Bellagio Las Vegas. The Executive Summit is a uniquely collaborative event modeled after the best practices and information-sharing among dealers and auto industry professionals on DrivingSales.com. The third annual event will bring together the most progressive dealers in the country, along with world-renowned speakers, all focused on pushing the auto industry’s ‘innovation boundaries’ and translating the latest trends and business realities into solid 2012 action plans for every dealership department.
“With the beginnings of a recovery under our industry’s belt and more dramatic changes afoot in the digital world - from social media to mobile to the constant shifts in the Search universe - the 2011 DrivingSales Executive Summit is designed to challenge our industry to think even further ahead of the curve,” said DrivingSales Founder and CEO Jared Hamilton. “From the 30,000 foot view down to the tactical realities on the ground, whether it is pay plans, increasing fixed ops absorption or marketing strategies, the DSES promises that each attendee will leave with a nuts and bolts plan that rethinks the year ahead, as well as with the inspiration to put it into action.”
Unlike other automotive industry events, the DrivingSales Executive Summit is 100% dealer driven and designed specifically for the most advanced dealer principals and dealership executives in the industry. The exclusive event has a vendor-neutral policy, meaning no vendor influence on presentation selection and adherence to a strict dealer-to-vendor ratio.
Keynotes, workshops, and interactive roundtables are the foundation of the summit agenda that will also include 2011’s top dealership success stories from each department, as selected by dealers from nominated case studies featured in the DrivingSales Innovation Guide. In addition, the second annual DrivingSales Innovation Cup Award and Dealership Strategy Award will be presented. The awards recognize the year’s most innovative vendor solutions and dealerships strategies.
“The 2010 DrivingSales Executive Summit was the spark that thrust our auto group into an entirely different realm in 2011. Before DSES I didn’t know where to start with my digital strategy or how to tell the difference between a fad and the next big thing,” said 2010 DSES attendee Tony Harris, a general manager at the Harris Auto Group. “Because of the takeaways from DSES, our automotive group has initiated its biggest strategy overhaul in three generations. We have revamped our digital go to market strategy and are on the offense with our IRM, Social, and traditional strategies. Thanks to DSES, we now know where to focus our effort and resources.”
In response to dealership demand, DSES 2011 has expanded the number of registrants it will accept, but seating is still limited and the event is expected to sell out quickly. To accommodate increased attendance, while maintaining one of the industry’s most intimate summit settings, DSES has chosen the Bellagio Las Vegas for this year’s event. The Bellagio Las Vegas artful blend of ‘imagination, sophistication, inspired awe,’ and its state-of-the art meeting rooms provide the perfect setting to foster creative and innovative thinking, while also providing attendees with unsurpassed service, world-class dining and luxurious amenities. The Bellagio has been awarded the prestigious AAA Five Diamond Award for the tenth consecutive year and is the only hotel in America to have two AAA Five Diamond restaurants under one roof.
For more information about the summit, visit: http://www.DrivingSalesExecutiveSummit.com or contact dses(at)drivingsales(dot)com. Follow DSES news as it develops on http://www.twitter.com/drivingsales using #DSES and on facebook.com/drivingsales.
DrivingSales is the auto industry’s fastest-growing, most influential trade media property focused on delivering actionable profit-building information to auto retailers and industry professionals. DrivingSales’ media network includes flagship property DrivingSales.com (http://www.drivingsales.com), the world’s largest car dealer social network where thousands of dealership professionals collaborate and share best practices in a 20-group style setting; DrivingSalesTV (http://www.drivingsalestv.com), an interactive web channel which helps car dealers and auto professionals keep tabs on their industry and emerging technologies 24/7; DrivingSales University, an on-demand training platform where dealerships learn the latest web strategies from top e-commerce experts; DrivingSales Executive Summit (DSES) the industry’s leading conference where progressive dealers collaborate and learn from world renowned experts, and DrivingSales Dealership Innovation Guide, a quarterly free publication featuring case studies of the industry’s most innovative dealerships, solutions and best practices.
DrivingSales encourages innovation and excellence in the industry with its annual Dealer Satisfaction and Innovation Cup Awards, whose winners are determined solely by the dealer community. Founded by Jared Hamilton, a third generation car dealer, DrivingSales was named one of ten social media gambits for 2009 by Automotive News and one of the Top 10 Companies to Watch by Auto Success Magazine.
DrivingSales Executive Summit Media Relations:
Melanie Webber (melanie (at) mwebbcom (dot) com), mWEBB Communications, 424.603.4340
Angela Jacobson (angela (at) mwebbcom (dot) com), mWEBB Communications, 714.454.8776