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Piscataway, NJ, March 28, 2011 –DealerApp Vantage, a software development company that leads the industry in mobile application (apps) design and development for auto dealers, announced today that company Executive Director Ed Louis will speak at the 2011 NADA IT Committee Meeting, March 29, 2011, in McLean, VA. Louis’ presentation will highlight one of the most powerful marketing breakthroughs of modern technology; marketing tools for smart phones.
“Mobile marketing took off like a rocket in 2010. Now that Verizon is offering the iPhone, and with the quality of available consumer devices today such as the Droid and Blackberry, we believe that it will continue to be an important and exciting marketing platform in 2011 and beyond,” commented Louis. “Today, where most ‘ordering’ is done online, this technology is vital for any auto dealer that wants to stay competitive,” Louis added.
According to recent numbers posted on the Social Brand Value blog, already 25% of the phones in the world are smart phones. And by 2014, there will be more smart phones used on the internet than desk top computers. Louis’ presentation will address why auto dealers should care about smartphones and what they can do to incorporate this new technology into their marketing mix and enjoy immediate ROI.
DealerApp Vantage enjoyed unprecedented growth in 2010 and its mobile applications are now used by more than 230 auto dealers nationwide. In just the first year of business, from January 2010 through January 2011, the company increased in the number of applications (apps) sold to dealerships by over 3500 percent and has eclipsed the 100,000 download plateau.
DealerApp Vantage is a software development company that leads the industry in mobile application (apps) design and development for auto dealers. It stands ahead of any competition because its technology staff has worked with auto dealers for years in IT development. It is the only company in this space that has such an intimate knowledge of what auto dealers are looking for with regards to marketing and technology.