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Industry Press Releases

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Exclusive Blog Posts

Women in the Dealer Workforce: Where We Are & Where We Can Go

Women in the Dealer Workforce: Where We Are & Where We Can Go

It’s no secret that women make up a small portion of the dealer workforce and turnover among women is high. By not attracting and retaining women in the …

Car Subscriptions - Q and A with Bill Playford

Car Subscriptions - Q and A with Bill Playford

I had the chance to interview Bill Playford about car subscription services, and how they're going to change the marketplace. Take a look what this ins…

Be The Exception

Be The Exception

How brilliant marketers find and follow what makes their stories different in a world full of average content DrivingSales is excited to announce th…

Keeping Up with the Joneses in Quick Lube

Keeping Up with the Joneses in Quick Lube

More than half of all sales customers will abandon your dealership’s service department in the first year. It’s a widely varying statistic &nda…

It Has Never Been Easier To Be Average

It Has Never Been Easier To Be Average

It has never been easier to be average. This post was written by Jay Acunzo, who will be speaking at the upcoming DrivingSales Executive Summit in Octob…

Digital Marketing Experts from Reynolds to Speak at 10th Digital Dealer Conference

Reynolds Professionals to Offer Insight into How Digital Marketing
Helps Extend the Dealer’s Brand and Improve Business Results

DAYTON, Ohio – April 1, 2011 – The Reynolds and Reynolds Company today announced that Web and brand marketing leaders from Reynolds will be featured speakers at the 10th Digital Dealer Conference & Exposition to be held April 19-21, 2011, in Orlando, Fla.
 
  • Location Marketing and Local SEO Techniques: Al Carl will cover a number of topics regarding digital location marketing for dealerships, including SEO techniques and best practices for using local social sites to drive traffic to dealership websites. Carl also will discuss popular local sites, their features, and local SEO techniques dealers can use to rank higher in search engines.
  • Expanding Your Digital Footprint: Nicole Case will discuss next steps for dealers in expanding their digital footprint. The focus of the session will be an overview of the different opportunities in digital marketing, what each can do for dealership business results, and how to prioritize which opportunities to implement first.
  • Strategies for Driving Service Retention and Profits: Rob Leary will highlight five strategies for driving customer retention and service profits, with an emphasis on how the most successful dealers leverage technology and process to help more effectively reach, attract, and retain service customers.
 
Reynolds Booth – #219 – at the Digital Dealer Conference
Visit the Reynolds booth – #219 – to meet our speakers and learn more about Reynolds Web and branding services, which are aimed at helping dealers make the most of their digital presence.
 
Reynolds Web Solutions will highlight a number of solutions, including its award-winning car dealer websites, mobile marketing, paid search, inventory management, and service department solutions, as well as digital reputation management, optimized SEO, and social marketing services.
 
Not attending Digital Dealer? Contact your Reynolds Account Manager or connect with Reynolds Web Solutions online:  Web: http://reynoldswebsolutions.com | Blog: http://blog.reynoldswebsolutions.com | Facebook: http://facebook.com/ReynoldsWebSolutions | Twitter: http://twitter.com/reynoldswebsols.
 
About Reynolds
Reynolds and Reynolds is the automotive industry’s leading provider of automobile dealership software, services, and forms to help dealerships improve business results.  The company is headquartered in Dayton, Ohio, with major operations in Houston and College Station, Texas, and Celina, Ohio. (www.reyrey.com)
 
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Media Contact:
Thomas Schwartz
937.485.8109 (office)
937.269.9569 (mobile)
Thomas_Schwartz@reyrey.com

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