Reynolds Professionals to Offer Insight into How Digital Marketing
Helps Extend the Dealer’s Brand and Improve Business Results
DAYTON, Ohio – April 1, 2011 – The Reynolds and Reynolds Company today announced that Web and brand marketing leaders from Reynolds will be featured speakers at the 10th Digital Dealer Conference & Exposition to be held April 19-21, 2011, in Orlando, Fla.
Location Marketing and Local SEO Techniques: Al Carl will cover a number of topics regarding digital location marketing for dealerships, including SEO techniques and best practices for using local social sites to drive traffic to dealership websites. Carl also will discuss popular local sites, their features, and local SEO techniques dealers can use to rank higher in search engines.
Expanding Your Digital Footprint: Nicole Case will discuss next steps for dealers in expanding their digital footprint. The focus of the session will be an overview of the different opportunities in digital marketing, what each can do for dealership business results, and how to prioritize which opportunities to implement first.
Strategies for Driving Service Retention and Profits: Rob Leary will highlight five strategies for driving customer retention and service profits, with an emphasis on how the most successful dealers leverage technology and process to help more effectively reach, attract, and retain service customers.
Reynolds Booth – #219 – at the Digital Dealer Conference
Visit the Reynolds booth – #219 – to meet our speakers and learn more about Reynolds Web and branding services, which are aimed at helping dealers make the most of their digital presence.
Reynolds and Reynolds is the automotive industry’s leading provider of automobile dealership software, services, and forms to help dealerships improve business results. The company is headquartered in Dayton, Ohio, with major operations in Houston and College Station, Texas, and Celina, Ohio. (www.reyrey.com)
# # #