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Sunnyvale, Calif – May 11, 2011– ResponseLogix®, Inc., the leading provider of automotive digital response management software for internet leads, today announced a plan to help its Japanese-affiliated US auto dealerships cope with the substantial reductions in inventory they have begun to experience due to the Japan earthquake and tsunami that struck on March 11.
As Japanese auto manufacturers struggle to regain manufacturing capacity their US dealerships are expected to see reductions of 50 percent or more in vehicle inventory this summer. This substantial drop in vehicle production is already impacting certain brands. To help the dealers in its network that are most affected by this crisis, ResponseLogix has decided to reduce pricing by 40%in June, July and August for stores of the following brands: Toyota, Honda, Lexus, Infiniti, Acura, Mazda, Mitsubishi, Suzuki, Subaru and Nissan.
“It comes as no surprise to us that ResponseLogix would be proactive in an effort to continually be ahead of the curve in a continuous relationship build with their customers. This undertaking is exactly the sort of energy and thinking we look for in a business partner,” said Tim Porter, Manager at Zimbrick Inc.
“Without a doubt, the Japan earthquake disaster will impact U.S. automotive business for some time. We will soon realize the reach that Japan manufacturing has in the worldwide market. All dealerships inventory levels will be affected, some more than others. As we embark into these troubled waters, we’re glad to receive a helping hand from ResponseLogix,” said Richard Fisler, Associate V.P. of Marketing and E-Commerce at Conant Auto Retail Group.
Standing in Solidarity with Dealers
A recently published ALG Japan Crisis Report indicated that Japanese car manufacturers may experience up to a 100-day delay in the manufacturing of new vehicles. To confirm the dimensions of the problem, however, ResponseLogix wanted to talk with its own customers. The company surveyed over 100 of its dealers, of both Japanese and non-Japanese brands. The company determined that the effect of the earthquake on Japanese branded dealers is destined to be dramatic. Non-Japanese branded dealers, on the other hand, have experienced relatively modest and temporary impacts. Indeed, many non-Japanese branded dealers see market share opportunity. This dealer feedback was key to determining the company’s plan specifics. “Our company started in a dealership. We understand the role vehicle inventory plays in a dealership’s success. Now is the moment to stand in support of our Japanese-affiliated dealers,” said Tom Mohr, President and CEO of ResponseLogix.
About ResponseLogix, Inc.
ResponseLogix started in a car dealership. By observing the internet car buying sales process from both the dealer and the customer side, ResponseLogix determined that effective Digital Response Management is key to driving internet sales. With this in mind, the company created its powerful patent-pending solution suite, tailored to the needs of the fast-paced, multi-tasking dealer internet selling environment.
ResponseLogix delivers software as a service (SaaS) technology to auto dealers that engages the customer early in the car buying process and then propels the customer toward purchase. SmartQuote® delivers a relevant quote response within 10 minutes of internet lead receipt 95% of the time. SmartFollow® automatically follows-up and reactivates leads if the customer doesn’t buy right away. SmartFacts® delivers powerful analytics to help optimize the performance of Internet sales departments. ResponseLogix products are available in 40 US markets for new car franchise dealers covering almost all brands of vehicle. Additional information is available at www.responselogix.com.
Director of Marketing