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MotiveLogic Corporation Appoints Jay Baas as President and Chief Operating Officer

 

Chapel Hill, NC, June 20, 2011MotiveLogic Corporation, the leader in real-time service management solutions for automotive dealership fixed operations, today announced the appointment of Jay Baas as President and Chief Operating Officer.  In this role, Baas will focus on marketing and operational efforts to increase the company’s footprint with auto dealers and dealer groups nationwide. MotiveLogic’s low cost tools deliver real-time information about fixed operations to help auto dealership owners and managers significantly improve and sustain higher cash flow, revenue and profit targets.

 

“Jay’s leadership skills and in-depth knowledge of the market make him a wonderful asset and an excellent fit for this position,” commented Gregg Gerdau, Co-Founder and Chief Executive at MotiveLogic. “His passion for the industry will greatly enable us in our goal of growing auto dealer service department revenues and market share by providing real-time business intelligence to improve and sustain profitability, productivity and teamwork.”

 

Baas has comprehensive experience building solid performance teams, developing and implementing a vision, and delivering strong financial and operational results. Prior to MotiveLogic, he worked at Manheim as the Director of Operations, where he managed operational and financial performance for 14 Manheim auto body repair operations; responsible for development and delivery of customer service and technical training skills to auction and corporate team members. Previously, he served as Manheim’s Director of Special Projects, charged with establishing a retail collision repair business (Manheim Auto Body Repair) within the largest wholesale auto auction business in the US (Manheim Auto Auctions).

Before that, Baas served as Interim Vice President, Operations with True2Form Collision Repair Centers, where he provided leadership during integration of AutoBody America stores into True2Form, post acquisition. Prior to the acquisition, Baas served as President and General Manager at AutoBody America, Inc., where he increased same store sales by 28 percent; from $25.6 million to $32.8 million in a single year, leveraging existing store performance and relationships.

 

 

Earlier, Baas held several management positions at Ohio Casualty Group including roles of Assistant Vice President and Regional Vice President for their Claim Operation.

 

Commenting on his new position Baas stated, “With current industry conditions, auto dealers’ fixed operations is a definite bright spot with tremendous unrealized growth potential. MotiveLogic helps auto dealers tap this potential and break the barriers to profit. The MotiveLogicsm software service platform targets automotive service with real-time business intelligence to improve and sustain profitability, productivity and teamwork. Its results are unequaled and I am very excited to be part of the future growth of the automotive service market.”

 

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About MotiveLogic :
 

MotiveLogic Corporation, the leader in real-time service management solutions for the automotive dealership fixed operations industry, is the future of the automotive dealership service market.  It’s incomparable ‘Software as a Service’ (SaaS) business intelligence platform provides real-time tools to optimize, manage and track dealership service operations of all sizes.  MotiveLogic requires virtually no installation or up-front investment, is powered by an innovative user interface and based on a simple, predictable per-employee-per-month pricing structure. Innovative technologies enable fixed operations service teams and their management to monitor and manage fixed operations in real time, from anywhere, without discarding existing investments in legacy systems.

MotiveLogicsm makes the conclusions derived via real-time analytics manageable, and delivers customizable solutions to a wide range of automotive dealership service businesses.

For more information call: 919-627-7871 or visit www.MotiveLogic.biz

 

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