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DrivingSales Announces 2011 Innovation Cup Award: Call for Entries Open

June 27, 2011 – Salt Lake City, Utah – DrivingSales ( today announced the call for entries for the second annual DrivingSales Innovation Cup Award
, which recognizes the most innovative dealership solution of 2011. The Innovation Cup Award will be presented at the DrivingSales Executive Summit
(DSES), held October 9th through October 11th, 2011 at the Bellagio Las Vegas. Finalists will have the opportunity to present their solutions to DSES attendees, and a panel of dealer judges, who then determine the winner. All dealership vendors may apply at

“The DrivingSales Executive Summit is designed to inspire dealers to push the envelope on innovation and to help them uncover, collaboratively, the actionable solutions and strategies that will move their dealerships forward,” said DrivingSales Founder and CEO Jared Hamilton. “The Innovation Cup, a centerpiece of the DSES, raises awareness of the vendor solutions that are moving the needle in dealerships across the country by allowing those who know best – auto dealerships – to decide the finalists and winner.”

Last year’s Innovation Cup Award was presented to eCarList who won for their TrueTargetTM Mobile product which makes it easy for automotive dealers to appraise, price and merchandise vehicles directly from their mobile phone.

“Our experience presenting TrueTarget to the DSES audience was a watershed moment for eCarList,” said Len Critcher, CEO of eCarList. “Having the opportunity to compete with other cutting-edge solutions in front of some of the most progressive thinkers in our industry - and to be judged by the very people we designed our product for - was not only a validation of TrueTarget, but further inspiration for us to continue to develop ever more progressive solutions.”

The Innovation Cup is part of an exciting DSES line up this year, which includes workshops and interactive roundtables featuring 2011’s top dealership success stories from each department, as well as a keynote from Gary Vaynerchuk, the renowned social media expert and New York Times bestselling author of The Thank You Economy. More speakers to be announced soon.

About The DrivingSales Innovation Cup Award
The Innovation Cup Award recognizes solutions introduced or enhanced in 2011 whose innovative approaches have produced significant results for dealership customers. Vendors can apply online and/or be nominated by a dealer customer. Five finalists will be selected from the online applicants by a panel of dealer judges, and will be invited to present their solution or product on stage at the DrivingSales Executive Summit. Presentations will be followed by a Q&A session with the panel of dealer judges who will score each solution. The highest scorer will win the Innovation Cup for Most Innovative Dealership Solution of 2011.

For more information about the Innovation Cup Award and to submit an application, go to There is no charge to apply.

The application deadline for the DrivingSales Innovation Cup Award is midnight PST, August 15th, 2011.

DrivingSales Executive Summit 2011

The DrivingSales Executive Summit is a uniquely collaborative event modeled after the best practices and information-sharing among dealers and auto industry professionals on The third annual event will bring together the most progressive dealers in the country, along with world-renowned speakers, all focused on pushing the auto industry’s ‘innovation boundaries’ and translating the latest trends and business realities into solid 2012 action plans for every dealership department.

Unlike other automotive industry events, the DrivingSales Executive Summit is 100% dealer driven and designed specifically for the most advanced dealer principals and dealership executives in the industry. The exclusive event has a vendor-neutral policy, meaning no vendor influence on presentation selection and adherence to a strict dealer-to-vendor ratio.

For more information, visit or contact Follow DSES news as it develops on using #DSES and on


DrivingSales is the auto industry's fastest-growing, most influential trade media property focused on delivering actionable profit-building information to auto retailers and industry professionals. DrivingSales' media network includes flagship property (, the world's largest car dealer social network where thousands of dealership professionals collaborate and share best practices in a 20-group style setting; DrivingSalesTV (, an interactive web channel which helps car dealers and auto professionals keep tabs on their industry and emerging technologies 24/7; DrivingSales University, an on-demand training platform where dealerships learn the latest web strategies from top e-commerce experts; DrivingSales Executive Summit (DSES) the industry's leading conference where progressive dealers collaborate and learn from world renowned experts, and DrivingSales Dealership Innovation Guide, a quarterly free publication featuring case studies of the industry's most innovative dealerships, solutions and best practices.

DrivingSales encourages innovation and excellence in the industry with its annual Dealer Satisfaction and Innovation Cup Awards, whose winners are determined solely by the dealer community. Founded by Jared Hamilton, a third generation car dealer, DrivingSales was named one of ten social media gambits for 2009 by Automotive News and one of the Top 10 Companies to Watch by Auto Success Magazine.

DrivingSales Executive Summit Media Relations:
Melanie Webber (, mWEBB Communications, 424.603.4340
Angela Jacobson (, mWEBB Communications, 714.454.8776

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