Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Industry Press Releases

Industry Press Releases Industry Press Releases

Exclusive Blog Posts

Car Sales Advice For New Salespeople

Car Sales Advice For New Salespeople

When I started selling cars five and a half years ago there were 3 pieces of advice given to me that have helped me succeed in this business. I want to sha…

5 Avoidable Ways that Car Dealerships Can Reduce Staff or Customer Injuries and Liability

5 Avoidable Ways that Car Dealerships Can Reduce Staff or Customer Injuries and Liability

The National Automotive Dealer Association (NADA) data for 2016, revealed that there are 16,708 franchised dealerships in the United States, who sold a rec…

Tips on Finding and Hiring Salesmen Who Have Experience

Tips on Finding and Hiring Salesmen Who Have Experience

Your dealership can't thrive without an experienced sales force. The trickiest part of this equation is finding "rock star" salespeople to he…

New Site Links from Google in Mobile Search

New Site Links from Google in Mobile Search

In thinking of a mobile first world, Google has rolled out new site links to the search results on mobile search.  Historically, Google would award…

What Your Dealership Should Look for in Insurance Coverage

What Your Dealership Should Look for in Insurance Coverage

When a person decides to start a car dealership, insurance needs to be part of their planning. It is a requirement for a dealership to have vehicle insuran…

MediaTrac Releases the Auto Retailer’s Ultimate ‘How-to’ Guide to Customer Loyalty & Retention Program Set Up, Management & Measurement

 

SAN RAMON, CA – June 27, 2011 – Auto retailers using a third-party loyalty program can achieve significant retention increases of 20 percent and more. MediaTrac™, a marketing technology company providing customized frequency marketing, customer loyalty, retention and media tracking programs for auto dealers, today released the new white paper “The Auto Retailer’s Ultimate ‘How-to’ Guide to Customer Loyalty & Retention Program Set Up, Management & Measurement.” This new white paper is a best practices guide to help auto dealers achieve such retention increases using loyalty and retention marketing. It can be downloaded for free at: http://www.media-trac.com/resources/whitepapers.shtml or at http://www.drivingretention.com/?p=661

 

“We had such an overwhelming response to our last white paper,  Driving Optimum Customer Retention and Profitability with an Effective Loyalty Program that we decided we needed to release a follow up that went more into the nuts and bolts of loyalty program planning and execution,” said Michael Gorun, Managing Partner at MediaTrac. “Well-organized, administered and marketed loyalty programs create a higher perceived and real value in a business. This earned loyalty builds longer-lasting relationships that convert to sustainable, repeatable business opportunities.”

 

The Auto Retailer’s Ultimate ‘How-to’ Guide to Customer Loyalty & Retention Program Set Up reveals how auto retailers using a third-party loyalty program can achieve significant results:

 

• Retention increases of 20 percent and more

• 50 percent return rate from customers engaged in the dealership’s loyalty program

• Increases of 0.5 hours per RO from repeating customers

 

However, despite such results, nearly three quarters of all dealers in America remain reluctant to adapt a loyalty program as part of their business practices.  MediaTrac has pulled from its experience working with dealers; this new white paper describes the “who, what, when, where and why” of successful auto retailer loyalty programs – and identifies some potential pitfalls of OEM loyalty programs.

 

The Auto Retailer’s Ultimate ‘How-to’ Guide to Customer Loyalty & Retention Program Set Up, Management & Measurement is downloadable in PDF format at: http://www.media-trac.com/resources/whitepapers.shtml or at http://www.drivingretention.com/?p=661

 

 

About MediaTrac™

Established in 2001 and headquartered in San Ramon, California, MediaTrac is a marketing technology company providing customized loyalty, retention, marketing, prepaid services, and media tracking programs for the automotive, retail, entertainment and hospitality industries.

 


 

 

 

 

 Unlock all of the community & features  Join Now