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Exclusive Blog Posts

For the Parts Managers in the Room – Let’s Talk Idle and Obsolete Inventory

For the Parts Managers in the Room – Let’s Talk Idle and Obsolete Inventory

Rows upon rows of parts line your department, some are pristine and clean while others gather dust. Every month, quarter, semi-annually, or annually, y…

social media ads.....what works?

social media ads.....what works?

 Lets talk a little about social media. The dealership that I have worked at has always focused on Facebook in this area. We would do a dail…

3 Proven Marketing Strategies for Small Businesses

3 Proven Marketing Strategies for Small Businesses

One of the most important things that small businesses need is a marketing strategy that is affordable and produces a high return on investment. There are …

Be More Than A Salesperson

Be More Than A Salesperson

Ease the anxiety and create an experience that is stress-free, encouraging and hopefully ends with sending them home in a new set of wheels. Leverage the …

Car Sales Advice For New Salespeople

Car Sales Advice For New Salespeople

When I started selling cars five and a half years ago there were 3 pieces of advice given to me that have helped me succeed in this business. I want to sha…

Jason Falls and Aaron Strout Join DrivingSales Executive Summit Keynote Line-up

Social media and location-based marketing experts join Gary Vaynerchuk and hundreds of progressive auto dealers for third annual summit in Las Vegas

07.07.2011– Salt Lake City, Utah – Jason Falls and Aaron Strout have joined the exciting keynote line-up of the third annual DrivingSales Executive Summit (DSES) scheduled for October 9th through 11th, 2011 at the Bellagio Las Vegas. Jason Falls, a renowned social media strategist, is the owner, co-author and editor of Social Media Explorer. Aaron Strout, who was one of the most popular speakers at the 2009 DSES, is the head of location-based marketing at WCG and co-author of the soon-to-be released book “Location-Based Marketing for Dummies.”

“Jason and Aaron are dynamic speakers who are the leading strategists in two of the most explosive digital verticals that are affecting car dealers – social media marketing and location-based marketing,” said DrivingSales CEO and Founder Jared Hamilton. “At DSES, they will be laser-focused on providing our dealer attendees with real-world, actionable strategies so they can meet the demands of these new media trends at their dealerships – as well as leverage them to the benefit of their bottom lines.”

Strout and Falls will join social media expert and New York Times bestselling author Gary Vaynerchuk, along with hundreds of progressive auto dealers from across the country, at DSES. This year’s summit is dedicated to pushing the auto industry’s ‘innovation boundaries’ and translating the latest trends and business realities into solid 2012 action plans for every dealership department.

Jason Falls is scheduled to keynote the DSES on Sunday, October 9th, 2011 at 5:00 pm.

Falls has worked with Fortune 100 brands as a social media strategist and consultant, and has advised major, regional and niche brands including NASCAR driver Robby Gordon, Mighty Dog, Louisville Slugger, Bionic Gloves, The National Center for Family Literacy, and more. Falls’ strategy for Jim Beam’s “The Girlfriend” Video Contest won him a 2009 Sammy Award, the main honor given to work in social media.

One of the most in-demand speakers in the social media, public relations and marketing fields, Falls is known for his clever insights, sharp wit and the ever-present brutal honesty. He tackles audiences, not topics, engaging and sending all away with a sense they’ve learned something. Among the events he has keynoted are South by Southwest, IABC World, Blog World and Media Expo, and General Motors. He is a frequent commentator at publications such as CNN Online, Das Auto, The Wall Street Journal Online, and Forbes Magazine’s Markeshare.

Aaron Strout is scheduled to keynote the DSES on Monday, October 10th, 2011 at 9:00 am.

Strout, back by popular demand, was a keynoter at the inaugural DSES in 2009. An acclaimed keynoter at numerous leading-edge conferences, Strout is currently the head of location-based marketing at WCG, a global agency offering integrated creative, interactive and marketing communications services. Prior to joining WCG, Strout spent time as the CMO of social media agency, Powered Inc., VP of social media at Mzinga and director of interactive at Fidelity Investments. Strout has more than 17 years of online marketing and advertising experience, with a strong background in integrated and online marketing. He is a member and former board member of the Massachusetts Innovation & Technology Exchange (MITX), and is also on the advisory board of the prestigious Social Media Club. Strout’s blogs are syndicated on

For more information about the DrivingSales Executive Summit click here:

DrivingSales Executive Summit 2011

The DrivingSales Executive Summit is a uniquely collaborative event modeled after the best practices and information-sharing among dealers and auto industry professionals on The third annual event will bring together the most progressive dealers in the country, along with world-renowned speakers, all focused on pushing the auto industry’s ‘innovation boundaries’ and translating the latest trends and business realities into solid 2012 action plans for every dealership department.

Unlike other automotive industry events, the DrivingSales Executive Summit is 100% dealer driven and designed specifically for the most advanced dealer principals and dealership executives in the industry. The exclusive event has a vendor-neutral policy, meaning no vendor influence on presentation selection and adherence to a strict dealer-to-vendor ratio.

For more information, visit or contact Follow DSES news as it develops on using #DSES and on

DrivingSales is the auto industry's fastest-growing, most influential trade media property focused on delivering actionable profit-building information to auto retailers and industry professionals. DrivingSales' media network includes flagship property (, the world's largest car dealer social network where thousands of dealership professionals collaborate and share best practices in a 20-group style setting; DrivingSalesTV (, an interactive web channel which helps car dealers and auto professionals keep tabs on their industry and emerging technologies 24/7; DrivingSales University, an on-demand training platform where dealerships learn the latest web strategies from top e-commerce experts; DrivingSales Executive Summit (DSES) the industry's leading conference where progressive dealers collaborate and learn from world renowned experts, and DrivingSales Dealership Innovation Guide, a quarterly free publication featuring case studies of the industry's most innovative dealerships, solutions and best practices.

DrivingSales encourages innovation and excellence in the industry with its annual Dealer Satisfaction and Innovation Cup Awards, whose winners are determined solely by the dealer community. Founded by Jared Hamilton, a third generation car dealer, DrivingSales was named one of ten social media gambits for 2009 by Automotive News and one of the Top 10 Companies to Watch by Auto Success Magazine.

DrivingSales Executive Summit Media Relations:
Melanie Webber (, mWEBB Communications, 424.603.4340
Angela Jacobson (, mWEBB Communications, 714.454.8776

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