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  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…’s Rob Siefker Joins DrivingSales Executive Summit Line-up

Director of’s customer loyalty team shares revolutionary approach to customer service with dealers at October’s Vegas summit

Salt Lake City, UT - August 02, 2011 today announced that Rob Siefker, Director of the Customer Loyalty Team for, will join the keynote line-up for the third annual DrivingSales Executive Summit(DSES) scheduled for October 9th through 11th, 2011 at the Bellagio Las Vegas. Siefker will address a critical issue for auto dealerships across the U.S. - customer loyalty – as he shares’s hugely successful customer service formula and how it can be leveraged to reinforce dealership customer retention programs.

“Rob knows customer service from the ground up which is why we are so excited that he will be sharing’s innovative customer loyalty approach – one that has helped the company increase gross merchandise sales from millions to over $1 billion,” said DrivingSales CEO and Founder Jared Hamilton. “As more and more of our industry’s business takes place in the digital universe, understanding how to build an online culture of customer satisfaction that drives retention and loyalty is of particular interest to today’s auto dealer. We feel that Rob’s insights about the Zappos model will not only be enlightening, but also full of practical applications, for our DSES attendees.”, the leader in online footwear and apparel and known for creating a culture of “Delivering Happiness”, attributes its rapid growth to aligning the entire organization around one mission: to provide the best customer service possible. Siefker - who joined the company as a temporary call center employee in January of 2004 and quickly rose up the ranks to become Director of the Customer Loyalty Team - has helped grow the team from 30 to 475 employees by focusing on providing the very best service for both customers and employees. A popular speaker on customer service, Siefker has keynoted conferences for IQPC, Frost & Sullivan, and Marcus Evans, as well as speaking at Purdue University’s Center for Customer Driven Quality.

Siefker is scheduled to keynote the DSES on Tuesday, October 11, 2011 at 8:30 am and joins an exciting keynote line-up that also includes social media expert and New York Times bestselling author Gary Vaynerchuk, renowned social media strategist Jason Falls, and location-based marketing expert Aaron Strout.

Hundreds of progressive auto dealers from across the country will converge in Las Vegas at this year’s annual DrivingSales Executive Summit, which is dedicated to pushing the auto industry’s ‘innovation boundaries’ and translating the latest trends and business realities into solid 2012 action plans for every dealership department. To maintain a focused and interactive environment, registration is limited for the exclusive summit, which is expected to sell out soon.

Register before August 15th to receive early bird pricing of $699.

For more information about the DrivingSales Executive Summit click here.

DrivingSales Executive Summit 2011

The DrivingSales Executive Summit is a uniquely collaborative event modeled after the best practices and information-sharing among dealers and auto industry professionals on The third annual event will bring together the most progressive dealers in the country, along with world-renowned speakers, all focused on pushing the auto industry’s ‘innovation boundaries’ and translating the latest trends and business realities into solid 2012 action plans for every dealership department.

Unlike other automotive industry events, the DrivingSales Executive Summit is 100% dealer driven and designed specifically for the most advanced dealer principals and dealership executives in the industry. The exclusive event has a vendor-neutral policy, meaning no vendor influence on presentation selection and adherence to a strict dealer-to-vendor ratio.

For more information, visit or contact dses(at)drivingsales(dot)com. Follow DSES news as it develops on using #DSES and on

DrivingSales is the auto industry's fastest-growing, most influential trade media property focused on delivering actionable profit-building information to auto retailers and industry professionals. DrivingSales' media network includes flagship property (, the world's largest car dealer social network where thousands of dealership professionals collaborate and share best practices in a 20-group style setting; DrivingSalesTV (, an interactive web channel which helps car dealers and auto professionals keep tabs on their industry and emerging technologies 24/7; DrivingSales University, an on-demand training platform where dealerships learn the latest web strategies from top e-commerce experts; DrivingSales Executive Summit (DSES) the industry's leading conference where progressive dealers collaborate and learn from world renowned experts, and DrivingSales Dealership Innovation Guide, a quarterly free publication featuring case studies of the industry's most innovative dealerships, solutions and best practices.

DrivingSales encourages innovation and excellence in the industry with its annual Dealer Satisfaction and Innovation Cup Awards, whose winners are determined solely by the dealer community. Founded by Jared Hamilton, a third generation car dealer, DrivingSales was named one of ten social media gambits for 2009 by Automotive News and one of the Top 10 Companies to Watch by Auto Success Magazine.

DrivingSales Executive Summit Media Relations:
Melanie Webber (, mWEBB Communications, 424.603.4340
Angela Jacobson (, mWEBB Communications, 714.454.8776


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