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What’s the Best Idea? DrivingSales’ 2011 Dealer ‘Best Idea’ Award, sponsored by ADP | Cobalt, Aims to Find Out!

$10,000 in prizes to be awarded for the best, most innovative auto dealership strategies of 2011 at DrivingSales Executive Summit in Vegas

Salt Lake City, Utah - August 11, 2011- DrivingSales (http://www.drivingsales.com) today announced the call for entries for the 2011 DrivingSales Dealer Best Idea Award, sponsored by ADP |Cobalt, which recognizes the most innovative dealership strategies of 2011. Five auto dealer finalists will have a chance to win over $10,000 in cash and prizes, and the opportunity to present their ‘best idea’ at the DrivingSales Executive Summit (DSES) in October. All U.S. dealerships are invited to apply.

“The Dealer ‘Best Idea’ Award recognizes the year’s smartest, best and most innovative dealership strategies and is modeled on the spirit of idea-sharing and collaboration among dealers that we see everyday at DrivingSales.com,” said DrivingSales Founder and CEO Jared Hamilton. “We are proud to once again partner with ADP Digital Marketing | Cobalt to share that spirit by bringing attention to the original and creative ideas that are driving results in dealerships across the country.”

Last year’s award was presented to Marc McGurren, Internet Director/Sales Manager of Jerry Durant Auto Group who received the highest score for his ‘best idea’ of using a dedicated point-of-sale mobile site to engage the after-hours customer. “One of the most exciting things about winning this award is the number of dealerships who contacted me about adapting my idea for their dealerships,” said McGurren. “Thanks to Cobalt and DrivingSales - who continue to inspire creative thinking in our industry - I have been able to share and collaborate on this and other strategies with my peers across the country.”

The DrivingSales Dealer Best Idea Award, sponsored by ADP |Cobalt is part of an exciting DSES line up this year, which includes workshops and interactive roundtables featuring 2011’s top dealership success stories from each department, as well as keynotes from renowned social media expert Gary Vaynerchuk; owner of Social Media Explorer, Jason Falls, and location-based marketing guru Aaron Strout. The DSES will be held October 9th through October 11th, 2011 at the Bellagio Las Vegas.

"It is no secret to us that dealers have the best ideas for applying new approaches and technologies to improve their businesses, which is why sponsoring this award at the DrivingSales Executive Summit is so important to us,” said Chris Reed, CMO of ADP Digital Marketing. “We find that uncovering the ‘best ideas’ that are changing our industry for the better is one of the most rewarding parts of our business – and truly valuable as we continue to develop meaningful and successful products and services for dealerships.”

About The 2011 DrivingSales Dealer Best Idea Award

The 2011 Dealer Best Idea Award sponsored by ADP |Cobalt contest is held during general session at the DrivingSales Executive Summit. All dealership employees are eligible to apply. Applications are reviewed by a dealer panel, which selects five finalists to be invited onstage at the DSES to present their ‘best idea’ in competition for over $10,000 in cash and prizes and the award for 2011’s Best Idea.

For more information about the 2011 Dealer Best Idea Award sponsored by ADP |Cobalt and/or to submit an application, go to http://drivingsalesexecutivesummit.com/awards/. There is no charge to apply.

The application deadline for the DrivingSales Dealer Best Idea Award is midnight PST, September 14, 2011.

DrivingSales Executive Summit 2011

The DrivingSales Executive Summit is a uniquely collaborative event modeled after the best practices and information-sharing among dealers and auto industry professionals on DrivingSales.com. The third annual event will bring together the most progressive dealers in the country, along with world-renowned speakers, all focused on pushing the auto industry’s ‘innovation boundaries’ and translating the latest trends and business realities into solid 2012 action plans for every dealership department.

Unlike other automotive industry events, the DrivingSales Executive Summit is 100% dealer driven and designed specifically for the most advanced dealer principals and dealership executives in the industry. The exclusive event has a vendor-neutral policy, meaning no vendor influence on presentation selection and adherence to a strict dealer-to-vendor ratio.

For more information, visit http://www.DrivingSalesExecutiveSummit.com or contact dses@drivingsales.com. Follow DSES news as it develops on http://www.twitter.com/drivingsales.com using #DSES and on facebook.com/drivingsales.

About DrivingSales.com
DrivingSales is the auto industry's fastest-growing, most influential trade media property focused on delivering actionable profit-building information to auto retailers and industry professionals. DrivingSales' media network includes flagship property DrivingSales.com (http://www.drivingsales.com), the world's largest car dealer social network where thousands of dealership professionals collaborate and share best practices in a 20-group style setting; DrivingSalesTV (http://www.drivingsalestv.com), an interactive web channel which helps car dealers and auto professionals keep tabs on their industry and emerging technologies 24/7; DrivingSales University, an on-demand training platform where dealerships learn the latest web strategies from top e-commerce experts; DrivingSales Executive Summit (DSES) the industry's leading conference where progressive dealers collaborate and learn from world renowned experts, and DrivingSales Dealership Innovation Guide, a quarterly free publication featuring case studies of the industry's most innovative dealerships, solutions and best practices.

DrivingSales encourages innovation and excellence in the industry with its annual Dealer Satisfaction and Innovation Cup Awards, whose winners are determined solely by the dealer community. Founded by Jared Hamilton, a third generation car dealer, DrivingSales was named one of ten social media gambits for 2009 by Automotive News and one of the Top 10 Companies to Watch by Auto Success Magazine.

About Cobalt
Cobalt is North America's leading provider of digital marketing solutions to the automotive industry. Cobalt currently provides marketing services to nearly half of the automotive dealerships in the United States as well as automotive dealers in Canada and Mexico. Cobalt is part of ADP Digital Marketing, a business unit of ADP Dealer Services.

About ADP
Automatic Data Processing, Inc., with about $10 billion in revenues and about 570,000 clients, is one of the world's largest providers of business outsourcing solutions. Leveraging over 60 years of experience, ADP offers a wide range of human resource, payroll, tax and benefits administration solutions from a single source. ADP's easy-to-use solutions for employers provide superior value to companies of all types and sizes. ADP is also a leading provider of integrated computing solutions to auto, truck, motorcycle, marine, recreational vehicle, heavy equipment vehicle dealers throughout the world. For more information about ADP or to contact a local ADP sales office, reach us at 1.800.225.5237 or visit the company's Web site at http://www.ADP.com.

DrivingSales Executive Summit Media Relations:
Melanie Webber (melanie@mwebbcom.com), mWEBB Communications, 424.603.4340
Angela Jacobson (angela@mwebbcom.com), mWEBB Communications, 714.454.8776

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