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Sunnyvale, Calif – October 5, 2011– ResponseLogix®, Inc., the leading provider of automotive digital response management software for internet leads, today announced the launch of their ResponseLogix® RapidTouch™. With RapidTouch™, auto dealers create a powerful closed-loop internet sales process with an integrated first call after the delivery of a price quote. The synchronized delivery of the multi-vehicle price quote and phone call solves the two biggest challenges auto dealers face when trying to respond to Internet leads. RapidTouch was developed in partnership with DMEautomotive, the industry leader in science-based, results-driven automotive marketing.
Racing to the top of the car shopper’s list with the first call
Recent research from the Harvard Business Review (March 2011) indicates that, “Companies that try to contact potential customers within an hour of receiving queries are nearly 7 times as likely to have meaningful conversations with key decision makers as firms that try to contact prospects even an hour later. Yet only 37% of companies respond to queries within an hour.”
Auto dealers face that “moment of truth” when a consumer requests a price quote on a vehicle via the Internet. Dealers need to respond to car shoppers in minutes with a multi-vehicle price quote and a rapid phone call to engage the buyer. With RapidTouch, the phone outreach is executed well within that critical response time window every single time a price quote is delivered via ResponseLogix ExpressQuote or SmartQuote®.
Synchronized price quote delivery and RapidTouch amplifies dealer response to consumer
ResponseLogix partner dealers can now integrate SmartQuote® or ExpressQuote and RapidTouch into their internet sales process. The multi-vehicle price quote details sent by ResponseLogix to the consumer are leveraged by automotive specialists in DMEautomotive’s Customer Interaction Center to kick-off a personalized dialog with the intent to schedule a test drive for dealers. ResponseLogix partnered with DMEautomotive because of their 31 years of auto industry knowledge and unique expertise in managing inbound and outbound customer interactions for auto dealers and manufacturers.
ResponseLogix has integrated best of breed internet marketing practices and advanced internet marketing technology to deliver consumers an immersive and enjoyable car buying experience.
About ResponseLogix, Inc.
ResponseLogix started in a car dealership. By observing the internet car buying sales process from both the dealer and the customer side, ResponseLogix determined that effective Digital Response Management is the key to achieving both immediate initial response and effective ongoing follow-up. With this in mind, the company created its powerful patent-pending solution suite, tailored to the needs of the fast-paced, multi-tasking dealer internet selling environment.
ResponseLogix delivers software as a service (SaaS) technology to auto dealers that engages the customer early in the car buying process and then propels her toward purchase. SmartQuote® delivers a relevant quote response within 10 minutes of internet lead receipt 95% of the time. SmartFollow® automatically follows-up and reactivates leads if the customer doesn’t buy right away. SmartFacts® delivers powerful analytics to help optimize the performance of Internet sales departments. ResponseLogix products are available in 40 US markets for Toyota, Ford, Lincoln-Mercury, Chrysler, Dodge, Jeep, Honda, Lexus, Audi, Acura, Nissan, Infiniti, Kia, Hyundai and Volkswagen dealers across the US. Additional OEM’s will be supported soon. Additional information is available at www.responselogix.com
DMEautomotive is the industry leader in science-based, results-driven automotive marketing, and provides turnkey marketing to the biggest and most innovative automotive organizations, from automobile dealerships - including AutoNation, Lithia Automotive, MileOne, Larry H. Miller and the Van Tuyl Automotive Group - to many of the largest aftermarket companies in the U.S. DMEa’s uniquely panoramic view of the complete automotive sales and service market, combined with its cutting-edge, science-based marketing programs, increases customer yield, conversion and retention.
DMEa does not take marketing performance on faith, and each product and service is measured by a simple, precise scientific approach: Is it true? Prove it. Will it work? Test it. Does it generate results? Show it! The DMEa product suite includes data driven, multi-channel customer acquisition and retention marketing programs; best-in-class campaign reporting; data management and analytics via the Red Rocket Portal; auto-focused Customer Interaction Center solutions, and complete on-site mail and email fulfillment services. Headquartered in Daytona Beach, Fla., DMEautomotive also has major operations in Jacksonville, Fla.