Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Industry Press Releases

Industry Press Releases Industry Press Releases

Exclusive Blog Posts

10 Things in Sales that will Never Change

10 Things in Sales that will Never Change

Here is my take on 10 things that will never change in Sales.  When you have a clear understanding of how these 10 things work, you'll undoubtedly…

Are You Selling Service Contracts in the Lane?

Are You Selling Service Contracts in the Lane?

Several dealers reported record months in the service drive. With a record number of RO’s hitting the lanes each day, it is a gold mine for selling s…

Women in the Dealer Workforce: Where We Are & Where We Can Go

Women in the Dealer Workforce: Where We Are & Where We Can Go

It’s no secret that women make up a small portion of the dealer workforce and turnover among women is high. By not attracting and retaining women in the …

Car Subscriptions - Q and A with Bill Playford

Car Subscriptions - Q and A with Bill Playford

I had the chance to interview Bill Playford about car subscription services, and how they're going to change the marketplace. Take a look what this ins…

Be The Exception

Be The Exception

How brilliant marketers find and follow what makes their stories different in a world full of average content DrivingSales is excited to announce th…

Mongoose Metrics Mobile Call Track for Automotive Dealers Drives Mobile Conversions

 

Cleveland Based Call Tracking Company Launches Mobile Conversion Solutions for Automotive Dealers 

October 10, 2011 – CLEVELAND, Ohio – Driving and tracking mobile conversions is becoming increasingly important to the automotive dealer’s growth. With at least one in seven searches happening via a mobile phone, the use of mobile marketing and mobile tracking during the automotive buying process is critical to reaching buyers.  Additionally, triggering the right message at the right time in the buying process is equally important.

Mongoose Metrics, an enterprise-level phone conversion optimization company and leading call tracking solutions provider, announces today from the DrivingSales Executive Summit in Las Vegas, NV, the launch of its Mobile Call Track Solution for Automotive. Mongoose’s technology enables dealers to trigger behavioral actions throughout the buying process to drive sales conversions. For example, if a mobile visitor has viewed a dealer’s inventory for a specific amount of time or attempts to leave the dealer’s website, a visitor rescue trigger may be initiated.

Mongoose expects its new mobile products to fill a critical gap in the automotive marketing space. By combining the features of call tracking and mobile conversion optimization, dealers no longer have to wonder which conversions happen via mobile technology. 

Mongoose Metrics co-founder, Stephen Abbey says, “By integrating mobile call tracking with existing online marketing efforts, dealers can expect to see a significant gain in the ability to convert mobile web visitors into potential dealer customers. Industry competition for automotive retail is competitive by nature. It used to be that having a solid Internet presence was enough for dealers to meet the needs of buyers, but with the shift to mobile use for Internet, dealers must address this channel now or risk losing revenue. Implementing technologies that address this shift to mobile like our Mobile Call Track product will help dealer’s create a competitive advantage” Abbey concludes.

For more information about Mongoose Metric’s Mobile Call Track Solution for Automotive visit www.blog......

About Mongoose Metrics

Mongoose Metrics is the enterprise leader in phone conversion optimization and call tracking solutions. Mongoose is the authority for exposing what happens before, during and after phone conversations to assist clients with actionable data for quick and effective marketing spending. The company developed the industry’s first patent-pending phone call tracking technology which integrates phone call reports into third party web analytics packages such as Webtrends™, Google Analytics™ and Omniture SiteCatalyst.™ The company’s innovations also include keyword level tracking solutions for online marketers who need to understand what paid search (PPC) traffic is driving phone calls. For more information about Mongoose Metrics products and services visit www.mongoosemetrics.com, call 1.877.784.0496 or follow us on Twitter @mongoosemetrics.

 

Contact: Pamela Achladis

216.920.6465

pamela.achladis@mongoosemetrics.com

Follow us on Twitter @mongoosemetrics

 

 Unlock all of the community & features  Join Now